Winner of the Business Book Awards 'Thought Leader' category -----With his million-copy bestseller The Lean Startup, Eric Ries launched a global movement. Concepts like minimal viable product, A/B testing and 'pivoting' changed the language of business. Now he turns his attention to companies of all sizes - and shows how the startup ethos can breathe new life into even the largest and most bureaucratic organisation.In this groundbreaking new book, he draws on inside stories of transformations at multinationals like General Electric and Toyota, titans like Amazon and Facebook, and tech upstarts like Airbnb and Twilio. He lays out a new framework for entrepreneurial management: a comprehensive approach that kick starts innovation and delivers sustained growth, even in highly uncertain environments.The Startup Way is an essential read for leaders, managers and entrepreneurs at any level. It's a revolutionary approach to incubating great ideas, turning all teams into startups, and inspiring everyone to think like an entrepreneur.
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A fascinating, supremely useful read...Eric Ries has built a compelling case for entrepreneurial management to enable continuous transformation at scale
The long-awaited follow-up to bestselling business bible The Lean Startup - taking the startup revolution to all organisations.
Produktdetaljer
ISBN
9780241197264
Publisert
2017-10-17
Utgiver
Vendor
Portfolio Penguin
Vekt
481 gr
Høyde
234 mm
Bredde
153 mm
Dybde
29 mm
Aldersnivå
01, G, 01
Språk
Product language
Engelsk
Format
Product format
Heftet
Antall sider
400
Forfatter