PART I: THE TOOLS OF STRATEGIC ANALYSIS 1. What is Strategy and the Strategic Management Process?  2. Evaluating a Firm’s External Environment  3. Evaluating a Firm’s Internal Capabilities    END-OF-PART I: CASES PC 1–1   PART II: BUSINESS-LEVEL STRATEGIES 4. Cost Leadership  5. Product Differentiation  6. Flexibility and Real Options  7. Collusion    END-OF-PART II: CASES PC 2–1   PART III: CORPORATE STRATEGIES 8. Vertical Integration  9. Corporate Diversification  10. Organizing to Implement Corporate Diversification  11. Strategic Alliances  12. Mergers and Acquisitions    END-OF-PART III:  PC 3–1 Appendix: Analyzing Cases and Preparing for Class Discussions 
Les mer
This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content, which is especially relevant to students outside the United States.   Teach the essentials of strategic management skills with a new approach ·    New - Authors provide students with a different technique to learning strategic management skills, excluding models or frameworks that have proven to be theoretically unsound or empirically not substantiated. ·    New - Topics that are now covered more completely in non-strategic management texts are no longer included. ·    New - Author discussions on strategic management models that provide important insights and have emerged over the years.   Help students develop critical-thinking skills  ·    New - Chapter Six summarizes the latest theoretical and empirical work on the value of strategic flexibility. It describes the settings under which flexibility will create value, and how that value can be estimated. ·    New - Chapter Seven explores the economic -- and ethical -- implications of explicit and tacit collusion. Even if a particular firm chooses to not engage in collusion, it must still understand this strategy and its economic consequences, because some of its competitors may choose this strategy. ·    The fundamental concepts include a five forces framework, value chain analysis, generic strategies, and corporate strategy. VRIO framework is used through the text to help students understand Strategic Management concepts. ·    A discussion on corporate competitive advantage in the product market, is included along with a student’s competitive advantage in the labor market. ·    Chapter Three describes the socially complex, path dependent, and causally ambiguous intimate capabilities that students need to develop.     Present specific issues and research made relevant in a flexible format Each chapter presents specific issues in more depth, allowing professors and students to adapt the text to their particular needs. ·    With the most up to date conceptual and analytical material in the field of strategic management, the authors present the material in an accessible and applicable way using: o   Strategy in Depth examines the intellectual foundations that are behind the way managers think about the practice of strategy today. o   Ethics and Strategy delves into some of the ethical dilemmas that managers face as they confront strategic decisions.     This package includes Pearson MyLab™ Management, the teaching and learning platform that empowers you to reach every student. By combining trusted author content with digital tools and a flexible platform, MyLab personalizes the learning experience and often improves results for each student. ·    Deliver trusted content: You deserve teaching materials that meet your own high standards for your course. That’s why we partner with highly respected authors to develop interactive content and course-specific resources that you can trust -- and that keep your students engaged.  o   Mini Sims put students in professional roles and give them the opportunity to apply course concepts and develop decision-making skills through real-world business challenges.[L1] 
Les mer
Teach the essentials of strategic management skills with a new approach ·    Authors provide students with a different approach to learning strategic management skills, excluding models or frameworks that have proven to be theoretically unsound or empirically not substantiated. ·    Topics that are now covered more completely in non-strategic management texts are no longer included. ·    Author discussions on strategic management models that provide important insights and have emerged over the years.   Help students develop critical-thinking skills  ·    Chapter Six summarizes the latest theoretical and empirical work on the value of strategic flexibility. It describes the settings under which flexibility will create value, and how that value can be estimated. ·    Chapter Seven explores the economic -- and ethical -- implications of explicit and tacit collusion. Even if a particular firm chooses to not engage in collusion, it must still understand this strategy and its economic consequences, because some of its competitors may choose this strategy.   This package includes Pearson MyLab™ Management, the teaching and learning platform that empowers you to reach every student. By combining trusted author content with digital tools and a flexible platform, MyLab personalizes the learning experience and often improves results for each student.
Les mer

Produktdetaljer

ISBN
9781292266978
Publisert
2019-05-28
Utgave
6. utgave
Utgiver
Vendor
Pearson Education Limited
Vekt
907 gr
Aldersnivå
P, 06
Språk
Product language
Engelsk
Format
Product format
Kombinasjonsprodukt