PART 1: THE TOOLS OF STRATEGIC ANALYSISChapter 1: What Is Strategy and the Strategic Management Process?Chapter 2: Evaluating a Firm's External EnvironmentChapter 3: Evaluating a Firm's Internal CapabilitiesEnd-of-Part 1 Cases:1_1 Pfizer and the Challenges of the Global Pharmaceutical Industry1_2 Wal-Mart in 20101_3 Harlequin1_4 True ReligionPART 2: BUSINESS-LEVEL STRATEGIESChapter 4: Cost LeadershipChapter 5: Product DifferentiationEnd-of-Part 2 Cases:2_1 JetBlue Airways: Managing Growth2_2 Nucor in 20102_3 Levi's Personal Pair2_4 Papa John'sPART 3: CORPORATE STRATEGIESChapter 6: Vertical IntegrationChapter 7: Corporate DiversificationChapter 8: Organizing to Implement Corporate DiversificationChapter 9: Strategic AlliancesChapter 10: Mergers and AcquisitionsChapter 11: International StrategiesEnd-of-Part 3 Cases:3_1 eBay Customer Support3_2 Nucleon3_3 Danaher Corporation3_4 LVMH: Managing the Multibrand Conglomerate3_5 Aegis Analytical3_6 Activision-Blizzard Merger3_7 McDonald's and KFC: Recipes for Success in China