Analyze. Formulate. Implement.Melissa Schilling's Strategic Management of Technological Innovation, 5e approaches the subject of innovation management as a strategic process. It is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation.
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Analyze. Formulate. Implement. This book approaches the subject of innovation management as a strategic process. It is organized to mirror the strategic management process used in most strategy textbooks progressing from assessing the competitive dynamics of a situation to strategy formulation to strategy implementation.
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PrefaceIntroduction 1PART ONEIndustry Dynamics of Technological Innovation 13Sources of Innovation 15Types and Patterns of Innovation 43Standards Battles and Design Dominance 67Timing of Entry 89PART TWOFormulating Technological Innovation Strategy 107Defining the Organization's Strategic Direction 109Choosing Innovation Projects 129Collaboration Strategies 153Protecting Innovation 183PART THREEImplementing Technological Innovation Strategy 209Organizing for Innovation 211Managing the New Product Development Process 235Managing New Product Development Teams 265Crafting a Deployment Strategy 283INDEX 311
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Produktdetaljer

ISBN
9781259255526
Publisert
2016
Utgave
5. utgave
Utgiver
Vendor
McGraw-Hill Education
Vekt
494 gr
Høyde
231 mm
Bredde
185 mm
Tykkelse
13 mm
Aldersnivå
05, U
Språk
Product language
Engelsk
Format
Product format
Heftet
Antall sider
352

Forfatter

Om bidragsyterne

Melissa A. Schilling is the Herzog Family Professor of Management at New York University Stern School of Business. She received her Bachelor of Science in business administration from the University of Colorado at Boulder, and a Doctor of Philosophy in strategic management from the University of Washington. Professor Schillings research focuses on innovation and strategy in high technology industries such as smartphones, video games, pharmaceuticals, biotechnology, electric vehicles, and renewable energies. She is particularly interested in platform dynamics, networks, creativity, and breakthrough innovation. This textbook, Strategic Management of Technological Innovation, is the number one innovation strategy text in the world. She also recently published Quirky:The Remarkable Story of the Traits, Foibles, and Genius Breakthrough Innovators Who Changed the World. Her research in innovation and strategy has earned her awards such as the National Science Foundation's CAREER Award, and the Best Paper in Management Science and Organization Science for 2007 Award. Her research has also appeared in leading academic journals such as Academy of Management Journal, Academy of Management Review, Management Science, Organization Science, Strategic Management Journal, Journal of Economics and Management Strategy, Journal of Alzheimers Disease, and Research Policy. She also sits on the editorial review boards of Organization Science, Strategic Organization, Strategy Science, and Academy of Management Discoveries. Professor Schilling teaches courses in technology and innovation management, strategic management, corporate strategy, and strategy for social-mission-based organizations