Strategic Management of Technological Innovation

Heftet / 2016 / Engelsk
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Produktbeskrivelse

Analyze. Formulate. Implement.Melissa Schilling's Strategic Management of Technological Innovation, 5e approaches the subject of innovation management as a strategic process. It is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation.
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Detaljer

ISBN13
9781259255526
Format
Product format
Heftet
Utgiver
Vendor
McGraw-Hill Education
Språk
Product language
Engelsk
Publisert
2016