Melissa Schillings Strategic Management of Technological Innovation, is the #1 innovatoin strategy text in the world. It approaches the subject of innovation management as a strategic process, and is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation. While the book emphasizes practical applications and examples, it also provides systemic coverage of the existing research and footnotes to guide further reading. It is designed to be a primary text for courses in strategic management and innovation and new product development. It is written with the needs of both business students and engineering students.
Les mer
Preface vi 1 Introduction 1PART ONE Industry Dynamics of Technological Innovation 13 2 Sources of Innovation 153 Types and Patterns of Innovation 434 Standards Battles and Design Dominance 675 Timing of Entry 89PART TWO Formulating Technological Innovation Strategy 1076 Defining the Organization’s Strategic Direction 109 7 Choosing Innovation Projects 129 8 Collaboration Strategies 153 9 Protecting Innovation 183PART THREE Implementing Technological Innovation Strategy 209 10 Organizing for Innovation 21111 Managing the New Product Development Process 235 12 Managing New Product Development Teams 265 13 Crafting a Deployment Strategy 283
Les mer
Produktdetaljer
ISBN
9781260565799
Publisert
2019-02-28
Utgave
6. utgave
Utgiver
Vendor
McGraw-Hill Education
Vekt
454 gr
Høyde
226 mm
Bredde
175 mm
Dybde
18 mm
Aldersnivå
U, 05
Språk
Product language
Engelsk
Format
Product format
Heftet
Antall sider
370
Forfatter