This comprehensive and engaging text presents the complexities of strategic management through up-to-date scholarship and hands-on applications. Highly respected authors Hill, Schilling, and Jones integrate cutting-edge research on topics including competitive advantage, corporate governance, diversification, strategic leadership, technology and innovation, and corporate social responsibility through both theory and case studies. Based on real-world practices and current thinking in the field, the 12th edition features an increased emphasis on the changing global economy and its role in strategic management. The appendix walks students through the case-analysis process, and explains key ratios that managers use to compare the performance of firms. The high-quality case study program contains 31 cases covering small, medium, and large companies from a large range of industries and nations. Featured cases in this edition include Tesla Motors, India's Tata Group, Sangamo's development of a gene editing cure for HIV, Skullcandy, Uber, Microsoft, Google, and Staples. When paired with this student-centric text, the MindTap learning solution will prepare the next generation of strategic leaders.
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Part I: INTRODUCTION TO STRATEGIC MANAGEMENT.
1. Strategic Leadership: Managing the Strategy-Making Process for Competitive Analysis.
2. External Analysis: The Identification of Opportunities and Threats.
Part II: THE NATURE OF COMPETITIVE ADVANTAGE.
3. Internal Analysis: Resources and Competitive Advantage
4. Building Competitive Advantage Through Functional-Level Strategy.
Part III: STRATEGIES.
5. Building Competitive Advantage Through Business-Level Strategy.
6. Business-Level Strategy and the Industry Environment.
7. Strategy and Technology.
8. Strategy in the Global Environment.
9. Corporate-Level Strategy: Horizontal Integration, Vertical Integration, and Strategic Outsourcing.
10. Corporate-Level Strategy: Related and Unrelated Diversification.
Part IV: IMPLEMENTING STRATEGY.
11. Corporate Governance, Social Responsibility and Ethics.
12. Implementing Strategy through Organization.
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Produktdetaljer
ISBN
9781305502277
Publisert
2016-01-01
Utgave
12. utgave
Utgiver
Vendor
South-Western College Publishing
Vekt
1497 gr
Høyde
260 mm
Bredde
208 mm
Dybde
32 mm
Aldersnivå
05, U
Språk
Product language
Engelsk
Format
Product format
Innbundet
Antall sider
896