PART 1: STRATEGY AND STRATEGIC INTENT; 1. Introduction - nature and process of strategic management; 2. Strategic Intent, Purpose, Goals; PART 2: STRATEGIC ANALYSIS; 3. External analysis - the macro / competitive environment; 4. External analysis -industry and competitor market; 5. Internal analysis; PART 3: STRATEGY DEVELOPMENT/FORMULATION; 6. Innovation; 7. Corporate strategy; 8. Business strategy; 9. Global strategy; PART 4: STRATEGY IMPLEMENTATION (INCLUDING MONITORING AND CONTROL); 10. Structures, systems, resources, rewards; 11. Leadership strategies and organizational culture, effective implementation; PART 5: FUTURE PERSPECTIVES; 12. Future perspectives & scenarios