Strategies for Central and Eastern Europe provides a unique and cutting-edge analysis of the future for big business in the former Soviet states of Central and Eastern Europe. The dramatic political changes of the 1990s were swiftly accompanied by high levels of foreign investment. However, many multinational companies are still grappling with the integration of the region into their global strategy. This book responds to their difficulties and provides a framework for the development of successful global, regional and country strategies. Chapters by regional experts provide specific practical guidance on the local economic, trade, institutional and cultural factors affecting successful implementation. They look at Hungary, Poland, Czech Republic, Slovak Republic, Slovenia, Romania, Bulgaria and the Ukraine .Star ratings summarise the opportunities in each country and include lists of top investors, exporters, multinationals and local companies in the region.
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Strategies for Central and Eastern Europe provides a unique and cutting-edge analysis of the future for big business in the former Soviet states of Central and Eastern Europe.
Evaluating the Central and Eastern European Opportunity: Eastern Promise Hungary: Goulash Capitalism Poland: From Solidarity to Solid Economy The Czech Republic: A Window of Opportunity Slovakia: Seeking Alliances Slovenia: Small is Successful The Baltic States: Trading Hub Romania: Resources for the Region Bulgaria: Building on the Black Sea Ukraine: Europe's Frontier Conclusions: The Sun Rises in the East
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'This book provides practical insight into the transition process in nine countries of Central and Eastern Europe with a regional angle that distinguishes it from other works on the subject. It analyses the investment climate bringing together a comprehensive comparative picture of the present and future for the region.' - Jan Krzysztof Bielecki, Former Prime Minister of Poland, Executive Director, European Bank for Reconstruction and Development 'A valuable assessment of globalising business forces at work in Central and Eastern Europe. The recommendations constitute an important analytical framework for global managers seeking to assess investment potential throughout the region.' - Richard H. O'Toole, Head, Government Affairs, ABB Ltd. 'Strategies for Central and Eastern Europe is an excellent tool to assist presidents, corporate strategists and local general managers to understand more about the complexities, sensitivities and opportunities in the area. Professor Kozminsky and Professor Yip have provided a comprehensive and thoroughly researched guide and compendium for all those who have to make the real entrepreneurial decisions in the globalized world. Ten years after the fall of the Wall a necessary book to be part of the sunrise in the east of Europe.' - Dr Wolfgang Wunsche, Corporate Vice President, Beiersdorf AG 'This work...has admirable depth and substance and is a real milestone ten years on from the opening up of the C&EE economies.' - William Drysdale, Managing Partner, KPMG Bulgaria 'This book is a must for everybody that works with Central and Eastern Europe or is planning to do so.' - Ron Toorenvliet, Executive Vice President, ABN Amro Bank, Netherlands 'This book gives a fresh, innovative and thorough perspective of the economic systems and prospects for globalisation of the countries in process of accession to the European Union...a 'must' for policy makers, businessmen, academics and the public at large, both east and west.' - Miklos Nemeth, Vice President, European Bank for Reconstruction and Development 'Strategies for Central and Eastern Europe is a truly European book. It not only reflects different patterns of transformation and transition rich of cultural diversity but also gives strategic advice for entering an often unknown territory.' - Thomas Sattelberger, Executive Vice President, Lufthansa German Airlines 'Central and eastern content in a western strategic format. Synthetic, well documented, precise and clear. A vademecum for Central and Eastern European managers.' - Bruno Dufour, Formation des Dirigeants, Executive Education, Auchan
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This book includes contributions from a number of leading experts on Central and Eastern Europe including: CHRISTIAN BALEANU FIMAN International Management Foundation, Bucharest, Romania ANNA DEMPSTER Cambridge BOJIL DOBREV International University, Sofia, Bulgaria NENAD FILIPOVIC CEEMAN, Kranju, Slovenia BOHDAN HAWRYLYSHYN President, International Management Institute-Kiev, Geneva, Switzerland HELENA HRUZOVA University of Economics, Prague, Czech Republic ROBERTAS JUCEVICIUS Vytautas Magnus University, Kaunas, Lithuania ING. JAN MOROVI Bratislava, Slovakia PAVLO SHEREMETA IMI-Kyiv, Kyiv, Ukraine ZDENEK SOUCEK Professor, University of Economics, Prague, Czech Republic ADRIAN SZUMSKI Kielce JANOS VECSENYI Budapest Bank Ltd., Budapest, Hungary
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Produktdetaljer

ISBN
9780333920541
Publisert
2000-05-11
Utgiver
Vendor
Palgrave Macmillan
Høyde
234 mm
Bredde
156 mm
Aldersnivå
Research, UU, UP, P, 05, 06
Språk
Product language
Engelsk
Format
Product format
Innbundet
Antall sider
336

Biographical note

ANDRZEJ KOZMINSKI is Professor at the Academy of Entrepreneurship and Management, Warsaw, Poland.

GEORGE YIP is Beckwith Professor of Management Studies in Marketing and Strategy at the Judge Institute of Management Studies, University of Cambridge.