For MBA level strategy courses. Strategy and the Business Landscape is based on contemporary research in the field of strategy and adopts a value-focused, firm-centered perspective that promotes an analytical approach to strategy.
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  Chapter 1. The Origins of Strategy Chapter 2. Mapping the Business Landscape Chapter 3. Creating Competitive Advantage Chapter 4. Anticipating Competitive Dynamics Chapter 5. Sustaining Superior Performance Chapter 6. Choosing Corporate Scope Chapter 7. Developing a Global Strategy
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For MBA level strategy courses. Strategy and the Business Landscape is based on contemporary research in the field of strategy and adopts a value-focused, firm-centered perspective that promotes an analytical approach to strategy. Brief Format The text is meant to be relevant to practitioners or practitioners-to-be, for whom it has been written as a short introduction to or refresher on strategy.  Each of the chapters, except the historical introduction, concludes with a section that offers guidance for the strategy development process in terms of steps to follow or tests and principles to apply. Historical Perspective The book fosters an ability to sort through the continual barrage of new ideas—some good and others bad—about strategy.  Integrated Case Map Included in the front inside cover, a case map provides suggestions of cases meant to illustrate, deepen, and extend the concepts developed in the text. OTHER TOPICS OF DISTINCTION Superior Authorship Pankaj Ghemawat, respected and renowned former Harvard Business School Professor, has written this brief strategy text, designed to help students master a body of analytical tools and develop an integrative point of view when making strategic choices. NEW! Chapter on Global Strategy This brand new chapter provides insight on how to align the firm’s strategic activities on the global stage. 
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NEW! Chapter on Global Strategy This brand new chapter provides insight on how to align the firm’s strategic activities on the global stage.

Produktdetaljer

ISBN
9780136015550
Publisert
2009-08-27
Utgave
3. utgave
Utgiver
Vendor
Pearson
Vekt
320 gr
Høyde
233 mm
Bredde
181 mm
Dybde
10 mm
Aldersnivå
U, 05
Språk
Product language
Engelsk
Format
Product format
Heftet
Antall sider
192

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