Strategy Pathfinder - Core Concepts and Live Cases 2E

Heftet / 2011 / Engelsk

Produktdetaljer

ISBN13
9780470689462
Publisert
2011
Utgiver
Vendor
John Wiley & Sons Ltd
Aldersnivå
05, 06, U, P
Språk
Product language
Engelsk
Format
Product format
Heftet
Sider
472
Vekt
1 gr
Høyde
247 mm
Bredde
190 mm
Tykkelse
24 mm
Se alle

Strategy Pathfinder - Core Concepts and Live Cases 2E

Heftet / 2011 / Engelsk
This new edition of the popular The Strategy Pathfinder updates the micro-cases of real-life problems faced by companies and executives. These micro-cases help readers to engage with the kinds of situations they will encounter in their working lives while provoking discussions about key theoretical themes. Original presentation and design makes this an essential companion for both the business-school classroom and the executive briefcase. The Strategy Pathfinder brings experienced and potential executives alike an instant guide to the concepts and techniques they need to know. * An innovative introduction to strategy. * Makes readers active producers of strategy, rather than passive recipients of received wisdom. * Presents essential pathways through the strategy jungle. * Each case provokes discussion about a key theoretical theme. * Encourages readers to form a view themselves, and then test it against the views of others, before offering recommendations about how best to proceed. * Cases are drawn from Africa, the Americas, Asia, Europe and Oceania. * Supported by online lecturer supplements.
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This new edition of the popular The Strategy Pathfinder updates the micro-cases of real-life problems faced by companies and executives. These micro-cases help readers to engage with the kinds of situations they will encounter in their working lives while provoking discussions about key theoretical themes.
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The Strategy Pathfinder Map. Pathways to Strategy. About the Author s. PART I THE STRATEGIC ENVIRONMENT. 1. Macro-Shocks. 2. Movers and Shakers. 3. Industry Dynamics. PART II THE STRATEGIC ORGANIZATION. 4. Corporate Strategy. 5. Strategic Positioning. 6. Corporate Identity. 7. Organic Strategy. PART III STRATEGIC ADVANCES. 8. Crossing Borders. 9. Guiding Change. PART IV STRATEGIC FUTURES. 10. Sustain Ability. 11. Maverick Strategies. Integrative Cases. Using The Strategy Pathfinder 2nd Edition for Assessments and Examinations. Primary Chapter and Case Authors. Notes. References. Acknowledgements. Glossary of Core Strategic Management Concepts. Index.
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Duncan Angwin is Professor of Strategy at Oxford Brookes University, Oxford, United Kingdom. Stephen Cummings is Professor of Strategy at Victoria Management School, Victoria University of Wellington, New Zealand Chris Smith is Senior Lecturer in Strategy at University of Adelaide, Australia.
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Produktdetaljer

ISBN13
9780470689462
Publisert
2011
Utgiver
Vendor
John Wiley & Sons Ltd
Aldersnivå
05, 06, U, P
Språk
Product language
Engelsk
Format
Product format
Heftet
Sider
472
Vekt
1 gr
Høyde
247 mm
Bredde
190 mm
Tykkelse
24 mm
Se alle