A solid framework helps students focus on the essentials and think about the data-rich world they’ll discover in the workplace Updated - An improved organization or “data first” presentation of topics motivates students and provides them with a foundation in real business decisions on which to build their understanding.New - A streamlined design clarifies the purpose of each text element. Updated - Examples reflect the changing world and real-life business challenges; the result is a text that is realistic and useful.Updated - An increased focus on central ideas and core material. Influenced by the GAISE 2016 Report, the 4th Edition features tightened discussions on statistical methods, how to apply them, and the assumptions and conditions that make them work -- to get students there as quickly as possible.A flexible syllabus allows instructors to select and sequence chapters to suit their needs or the needs of the course.   Grounded in modern business, this text provides a real-world context for statistical concepts The authors’ unique blend of teaching, consulting, and entrepreneurial experiences, along with a conversational, approachable writing style, add to the text’s appeal to today’s students.Updated - Examples, exercises, and applications use real and recent data to tie the concepts to the way statistics is used to make better business decisions.Chapter-Opening Vignettes present scenarios using real-world information and well-known companies such as Amazon, Zillow, Keen Inc., and Whole Foods Market, to illustrate a managerial statistical issue. End-of-Chapter Brief Cases use real data and ask students to investigate a question or make a business decision.More in-depth than Brief Cases, Case Studies provide students with realistically large datasets and challenge them to respond to open-ended business questions using the data. An emphasis on better statistical thinking trains students to apply statistics correctly.A focus on checking assumptions and conditions when using statistical procedures is emphasized throughout the text, as students learn that blind calculations open the door to errors that could be easily avoided.Updated - Ethics in Action illustrate the judgment needed in statistical analysis. Questions are included for study and reflection.What Can Go Wrong? prepares students with the tools they need to detect common statistical errors and offers practice in debunking misuses of statistics. An emphasis on graphing and exploring data helps students uncover structures, patterns, and anomalies. This helps them to raise new questions, perform statistical analysis, and make the best business decision.   Study tools prepare students to analyze and interpret data In Practice reports -- structured as conversations between a manager and an analyst or employee -- help to frame statistical issues in a practical way.Plan/Do/Report Guided Examples provide a model to help students approach and solve any business statistics problem. Reports are frequently presented in the form of a business memo, helping students become familiar with framing and communicating results in a business setting.Helpful Margin Notes include:By Hand boxes that break apart the calculation of some of the simpler formulas.Reality Checks that ask students to revisit their thinking before interpreting results.  Notation Alerts that call out special notations.Math boxes that present the mathematical underpinnings of statistical methods and concepts. Just Checking ask students to stop and think about what they’ve just read. These questions involve little to no calculation, and answers are provided at the end of the chapter so students can check their work.From Learning to Earning chapter summaries provide an overview of the chapter’s concepts through annotated learning objectives and a list of boldface (new) terms and their definitions.Section Exercises target topics in each section and help students check their understanding of said topics. Chapter Exercises are more realistic than section exercises, and lead students to conclusions about the real world. They’re included within each chapter and progress in difficulty and complexity.   Integrated technology helps students use real statistics software Videos with optional captioning feature the authors reviewing the high points of each chapter. In addition, 10 Business Insight Videos showcase Deckers, Southwest Airlines, Starwood, and other companies and focus on statistical concepts as they pertain to the real world. Updated - Tech Support reflects the latest technology releases and includes step-by-step guidance for XLSTAT™ for Pearson, an Excel add-in offered (bundled) with the textbook.XLSTAT™ for Pearson enhances the analytical capabilities of Excel. Developed in 1993, XLSTAT is used by leading businesses and universities around the world. XLSTAT is compatible with all Excel versions.   Also available with MyLab Business Statistics MyLab™ is the teaching and learning platform that empowers you to reach every student. By combining trusted author content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student. Learn more about MyLab Business Statistics. Reach every student with MyLab Teach your course your way: Your course is unique. So whether you’d like to build your own assignments, teach multiple sections, or set prerequisites, MyLab gives you the flexibility to easily create your course to fit your needs.Homework and practice exercises in MyLab go beyond the mechanics, reflecting each author’s approach and learning style, while exercises regenerate algorithmically to give students unlimited opportunity for practice and mastery. Statistical Software Support - MyLab makes learning and using statistical software programs like StatCrunch® or Excel® seamless and intuitive, with tutorial videos and study cards. Empower each learner: Each student learns at a different pace. Personalized learning pinpoints the precise areas where each student needs practice, giving all students the support they need -- when and where they need it -- to be successful.Question Help consists of homework and practice questions to give students unlimited opportunities to master concepts. Learning aids walk students through the problem -- giving them assistance when they need it most.  The Getting Ready for Statistics Library contains more than 450 exercises to ensure students have mastered the required developmental math topics, before beginning their statistics course. These are key for students who may need extra prerequisite support and can be added to any assignment. Deliver trusted content: You deserve teaching materials that meet your own high standards for your course. That’s why we partner with highly respected authors to develop interactive content and course-specific resources that you can trust -- and that keep your students engaged. Using field tested technology, auto-graded Excel Projects let you seamlessly integrate Microsoft® Excel content into your course without having to manually grade spreadsheets. StatCrunch, a powerful, web-based statistical software, is integrated into MyLab, so students can quickly and easily analyze data sets from their text and exercises. New - StatCrunch Projects provide opportunities for students to analyze big data, practice statistical thinking, and make data-informed decisions. Each projects consists of a series of questions about a large data set to provide a deeper dive on business statistics topics. Improve student results: When you teach with MyLab, student performance improves. That’s why instructors have chosen MyLab for over 15 years, touching the lives of over 50 million students.   Check out the preface for a complete list of features and what's new in this edition.

A solid framework helps students focus on the essentials and think about the data-rich world they’ll discover in the workplace An improved organization or “data first” presentation of topics motivates students and provides them with a foundation in real business decisions on which to build their understanding.A streamlined design clarifies the purpose of each text element. Examples reflect the changing world and real-life business challenges; the result is a text that is realistic and useful.An increased focus on central ideas and core material. Influenced by the GAISE 2016 Report, the 4th Edition features tightened discussions on statistical methods, how to apply them, and the assumptions and conditions that make them work -- to get students there as quickly as possible.   Grounded in modern business, this text provides a real-world context for statistical concepts Examples, exercises, and applications use real and recent data to tie the concepts to the way statistics is used to make better business decisions.Chapter-Opening Vignettes present scenarios using real-world information and well-known companies such as Amazon, Zillow, Keen Inc., and Whole Foods Market, to illustrate a managerial statistical issue. End-of-Chapter Brief Cases use real data and ask students to investigate a question or make a business decision.More in-depth than Brief Cases, Case Studies provide students with realistically large datasets and challenge them to respond to open-ended business questions using the data. An emphasis on better statistical thinking trains students to apply statistics correctly.Ethics in Action illustrate the judgment needed in statistical analysis. Questions are included for study and reflection.   Integrated technology helps students use real statistics software Tech Support reflects the latest technology releases and includes step-by-step guidance for XLSTAT™ for Pearson, an Excel add-in offered (bundled) with the textbook.    Reach every student with MyLab StatCrunch Projects provide opportunities for students to analyze big data, practice statistical thinking, and make data-informed decisions. Each projects consists of a series of questions about a large data set to provide a deeper dive on business statistics topics.  Check out the preface for a complete list of features and what's new in this edition.