Strategy—and the planning that created it—has too often failed to deliver its promised results. The reasons for this failure are many and varied, but include an over-reliance on the next big thing in strategic methodology, a failure to recognize and deal with the total change that strategy requires in an organization, and an inability to deal with uncertainty. Wilson argues that strategy is a subtle and demanding art, far more than it is a science or a methodology.
• To succeed in dealing with complex, interacting forces inside and outside the organization, strategy must:
• Deal with the totality of the organization in the context of its total environment (not just one function or one facet of the organization)
• Learn to harness the power of opposites (the sometimes conflicting objectives of the organization, e.g., the long term and short term; vision and execution; economic constraints and social responsibility)
• Deal constructively with pervasive uncertainty in its future
• Develop a strategic vision
• Create a culture that fosters a strategic mindset throughout the organization.
Without constant change and adaptation, a strategy will fail. Continuing success depends, therefore, upon constant learning from customers, competitors, changes in our environment, and our own mistakes.
Les mer
Illustrations
Acknowledgments
Introduction and Perspective
Strategic Planning: It's Origins and Evolution
The Many Faces of Strategy
Harnessing the Power of Opposites
Wilson investigates the all-too-frequent failures of strategic planning, explains the reasons for such disappointments, and reformulates strategic planning as a long-term, holistic art form.
Produktdetaljer
ISBN
9781567204353
Publisert
2003-10-30
Utgiver
Vendor
Praeger Publishers Inc
Vekt
425 gr
Høyde
235 mm
Bredde
156 mm
Aldersnivå
G, P, 01, 06
Språk
Product language
Engelsk
Format
Product format
Innbundet
Antall sider
192
Forfatter