Synthesizing the literature from the survey and measurement fields,
this book explains how to develop closed-response survey scales that
will accurately capture such constructs as attitudes, beliefs, or
behaviors. It provides guidelines to help applied researchers or
graduate students review existing scales for possible adoption or
adaptation in a study; create their own conceptual framework for a
scale; write checklists, true-false variations, and Likert-style
items; design response scales; examine validity and reliability;
conduct a factor analysis; and document the instrument development and
its technical quality. Advice is given on constructing tables and
graphs to report survey scale results. Concepts and procedures are
illustrated with "Not This/But This" examples from multiple
disciplines. User-Friendly Features *End-of-chapter exercises with
sample solutions, plus annotated suggestions for further reading.
*"Not This/But This" examples of poorly written and strong survey
items. *Chapter-opening overviews and within-chapter summaries.
*Glossary of key concepts. *Appendix with examples of parametric and
nonparametric procedures for group comparisons.
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Produktdetaljer
ISBN
9781462526987
Publisert
2017
Utgiver
Vendor
The Guilford Press
Språk
Product language
Engelsk
Format
Product format
Digital bok
Forfatter