Why has the Taliban been so much more effective in presenting messages that resonate with the Afghan population than the United States, the Afghan Government and their allies? This book, based on years of field research and the assessment of hundreds of original source materials, examines the information operations and related narratives of Afghan insurgents, especially the Afghan Taliban, and investigates how the Taliban has won the information war. Taliban messaging, wrapped in the narrative of jihad, is both to the point and in tune with the target audiences it wishes to influence. On the other hand, the United States and its Kabul allies committed a basic messaging blunder, failing to present narratives that spoke to or, often, were even understood by their target audiences. Thomas Johnson systematically explains why the United States lost this "battle of the story" in Afghanistan, and argues that this defeat may have lost the U.S. the entire war, despite its conventional and technological superiority.
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Shines a light on the Taliban's propaganda arm and its impact on the course of the war in Afghanistan.
'Taliban Narratives is a much needed and detailed look at how the Taliban has consistently outperformed the US and NATO in getting across its message. We and our Afghan partners could do much better if we use this guidance. Valuable lessons for the future as well.'
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Produktdetaljer

ISBN
9781849048439
Publisert
2018-01-11
Utgiver
Vendor
C Hurst & Co Publishers Ltd
Høyde
216 mm
Bredde
138 mm
Aldersnivå
UP, 05
Språk
Product language
Engelsk
Format
Product format
Heftet
Antall sider
336

Forfatter

Biographical note

Thomas H. Johnson is a Research Professor of National Security Affairs at the Naval Postgraduate School (Monterey, California). He has conducted research and published widely on Afghanistan and South Asia for three decades. In 2009, he served as the Senior Political and Counterinsurgency Advisor to Gen Jonathan Vance, Commander of Canadian Forces in Afghanistan (Task Force Kandahar).