FOR UNDERGRADUATE AND GRADUATE COURSES IN TECHNOLOGY STRATEGY,
MANAGEMENT OF INNOVATION AND TECHNOLOGY, TECHNOLOGY ENTREPRENEURSHIP,
AND ENGINEERING MANAGEMENT.
This book emphasizes how the future manager or entrepreneur can use
strategic management of innovation and technology to enhance firm
performance. It helps students to understand the process of
technological change; the ways that firms come up with innovations;
the strategies that firms use to benefit from innovation; and the
process of formulating technology strategy.
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Produktdetaljer
ISBN
9781292055343
Publisert
2013
Utgave
1. utgave
Utgiver
Vendor
Pearson (Intl)
Språk
Product language
Engelsk
Format
Product format
Digital bok
Forfatter