For business, engineering, science, and professional students who demand a comprehensive guide to high-growth entrepreneurship, Technology Ventures is the leading resource for analyzing opportunities and building new enterprises. Drawing on the latest academic research and practitioner insights, Technology Ventures integrates clear theoretical frameworks with action-oriented examples and exercises. Its broad perspective on "technology," including clean tech, information technology, and the life sciences - ensures wide-ranging appeal to anyone with an interest in high-potential ventures. Entrepreneurship is playing a vital role in finding solutions to the huge challenges facing civilization, including health, communications, security, infrastructure, education, energy and the environment. Coverage on customer engagement, the customer development process, and the latest insights on business model design, have been expanded. Special attention has been paid to university technology commercialization, open source innovation, and opportunities in mobile, digital health, 3D printing, and energy tech. The organization of key topics such as: intellectual property, the new venture organizations, and marketing and sales, has been enhanced. Also available with this edition are additional web-based resources, including syllabi and presentations, additional cases and business plans, and hundreds of videos of entrepreneurs and leaders.
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Part I - Venture Opportunity and Strategy1) Venture Opportunity and Strategy2) Opportunities3) Vision and the Business Model4) Competitive Strategy5) Innovation StrategiesPart II - Concept Development and Venture Formation6) Concept Development and Venture Formation7) Risk and Return8) Creativity and Product Developement9) Marketing and Sales10) Types of VenturesPart III - Intellectual Property, Organizations, and Operations 11) Intellectual Property12) The New Enterprise Organization13) Acquiring and Organizing Resources14) Management of Operations15) Acquisitions and Global ExpansionPart IV - Financing and Leading the Enterprise16) Financing and Leading the Enterprise17) The Financial Plan18) Sources of Capital19) Deal Presentations and Negotiations20) Leading Ventures to Success
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Produktdetaljer
ISBN
9781260085082
Publisert
2018-08-21
Utgave
5. utgave
Utgiver
Vendor
McGraw-Hill Education
Vekt
753 gr
Høyde
231 mm
Bredde
185 mm
Dybde
18 mm
Aldersnivå
U, 05
Språk
Product language
Engelsk
Format
Product format
Heftet
Antall sider
592