Tourism Discourse offers new insights into the role of spoken, written and visual discourse in representing and producing tourism as a global cultural industry. With a view to the interplay between the symbolic and economic orders of global mobility, the book is grounded in empirically-based studies of key tourism genres.

Acknowledgments Introduction: Mediating Global Mobilities: Language, Tourism, Globalization PART I: DISCOURSES ON THE MOVE: THE GENRES AND SYMBOLIC CAPITAL OF TOURISM DISCOURSE Elite Mobility and Global Lifestyles: Inflight Magazines Borrowed Genres and the Language Market: Trade Signs and Business Cards Transient Identities, New Mobilities: Holiday Postcards with Virpi Ylänne PART II: MOBILIZING LANGUAGE IDEOLOGIES: THE METALINGUISTIC PRODUCTION OF TOURISM DISCOURSE Linguascaping the Exotic: Newspaper Travelogues Language Crossing and Identity Play: TV Holiday Programmes with Virpi Ylänne The Commodification of Local Linguacultures: Guidebook Glossaries Conclusion: Tourism Discourse and Banal Globalization Notes References Appendix Index

'[The authors] have been extremely successful in giving us the tools, the practices and methods for compiling working corpora to develop this new field of enquiry in the sociolinguistics of tourism. Developing a new critical methodology to examine the discourses that often remained unquestioned in a strictly business studies approach to tourism and hospitality is sufficient justification and recommendation for their innovative work.' - Charlie Mansfield, Journal of Tourism Consumption and Practice '...the study should prove relevant to scholars interested in the topics of language, representation, international communication and social mobility in a variety of contexts...Thurlow and Jaworski are indubitably developing a very promising research programme. Indeed Tourism Discourse will prove a welcome addition to the scholarly conversation.' - Raymond Oenbring, Discourse & Society