In their 2004 article "Evolving to a new dominant logic for
marketing," Vargo and Lusch established the related principles that
value is always co-created and, thus, firms cannot deliver value, but
only develop compelling value propositions. This perspective is now
known as "service-dominant (S-D) logic." Subsequent S-D logic work has
suggested that value is not only always co-created; it also requires
the integration of resources from multiple sources and thus is
contextually contingent, since each instance of value creation
involves the availability, integration, and use of a different
combination of resources. This repositioning of value, from a static
concept of something embedded in the output of a "producer" to be
"consumed," to a dynamic concept of a co-created outcome in
ever-changing, networked systems, can be seen throughout the
manuscripts in this volume.
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Produktdetaljer
ISBN
9781780529134
Publisert
2018
Utgiver
Vendor
Emerald Group Publishing Limited
Språk
Product language
Engelsk
Format
Product format
Digital bok
Forfatter