aeo A genuine time and money--saver--no need to invest in big textbooks aeo The Ultimateformula is highly successful aeo The author is regarded as a visionary business thinker--hea s the founder of the Bristol Management Research Centre and editor of Future Filter,a business digest for the new economy.

Acknowledgements. Introduction. A Brief History of Strategy. The Ultimate Strategy Library 50. 1 Igor Ansoff, Corporate Strategy (1965). 2 Robert Baldock, The Last Days of the Giants? (2000). 3 Shona Brown & Kathleen Eisenhardt, Competing on the Edge (1998). 4 Frances Cairncross, The Death of Distance (1997). 5 Manuel Castells, The Information Age: Economy, Society and Culture (1996, 1997, 1998). 6 Alfred Chandler, Strategy and Structure (1962). 7 James Collins & Jerry Porras, Built to Last (1994). 8 Stan Davis & Christopher Meyer, Blur (1998). 9 Larry Downes & Chunka Mui, Unleashing the Killer App (1998). 10 Peter Drucker, The Age of Discontinuity (1969). 11 Philip Evans & Thomas S Wurster, Blown to Bits (2000). 12 Charles Ferguson, High Stakes, No Prisoners (1999). 13 Sumantra Ghoshal & Christopher Bartlett, The Individualized Corporation (1998). 14 Arie de Geus, The Living Company (1997). 15 Michael Goold, Andrew Campbell & Marcus Alexander, Corporate-Level Strategy (1994). 16 Andrew Grove, Only the Paranoid Survive (1996). 17 Gary Hamel & C K Prahalad, Competing for the Future (1994). 18 Michael Hammer & James Champy, Reengineering the Corporation (1993). 19 Charles Handy, The Age of Unreason (1989). 20 Paul Hawken, Amory B Lovins & L Hunter Lovins, Natural Capitalism (1999). 21 Robert Kaplan & David Norton, The Balanced Scorecard (1996). 22 John Kay, Foundations of Corporate Success (1993). 23 Kevin Kelly, New Rules for the New Economy (1998). 24 Nicoló Machiavelli, The Prince (1513). 25 Regis McKenna, Real Time (1997). 26 Henry Mintzberg, The Rise and Fall of Strategic Planning (1994). 27 Mary Modahl, Now or Never (2000). 28 Geoffrey Moore, Crossing the Chasm (1991). 29 Kenichi Ohmae, The Mind of the Strategist (1982). 30 Richard Pascale & Anthony Athos, The Art of Japanese Management (1981). 31 Richard Pascale, Managing on the Edge (1990). 32 Tom Peters & Robert Waterman, In Search of Excellence (1982). 33 Tom Petzinger, The New Pioneers (1999). 34 B Joseph Pine II & James H Gilmore, The Experience Economy (1999). 35 Michael Porter, Competitive Strategy (1980). 36 Frederick Reichheld, The Loyalty Effect (1996). 37 Jonas Ridderstråle & Kjell Nordström, Funky Business (2000). 38 Peter Schwartz, The Art of the Long View (1991). 39 Peter Senge, The Fifth Discipline (1990). 40 Carl Shapiro & Hal R Varian, Information Rules (1998). 41 David Siegel, Futurize your Enterprise (1999). 42 Thomas Stewart, Intellectual Capital (1997). 43 Don Tapscott, Digital Capital (2000). 44 Noel Tichy, Managing Strategic Change (1983). 45 Alvin Toffl er, The Third Wave (1980). 46 Sun Tzu, The Art of War (500 BC). 47 Watts Wacker & Jim Taylor, with Howard Means, The 500 Year Delta (1997). 48 Michael J Wolf, The Entertainment Economy (1999). 49 Walt Wriston, The Twilight of Sovereignty (1992). 50 Shoshana Zuboff, In the Age of the Smart Machine (1988). Coda: The Future of Strategy. Annotated Bibliography Glossary of Strategy Terms About the Author Index

The Ultimate Strategy Library featuring: IGOR ANSOFF, Corporate Strategy, 1965 SHONA BROWN & KATHLEEN EISENHARDT, Competing on the Edge, 1998 STAN DAVIS AND CHRISTOPHER MEYER, Blur, 1998 LARRY DOWNES & CHUNKA MUI, Unleashing the Killer App, 1998 PETER DRUCKER, The Age of Discontinuity, 1969 SUMANTRA GHOSHAL & CHRISTOPHER A BARTLETT, The Individualised Corporation, 2000 MICHAEL GOOLD, ANDREW CAMPBELL & MARCUS ALEXANDER, Corporate-Level Strategy, 1994 ANDREW GROVE, Only the Paranoid Survive, 1996 GARY HAMEL & C K PRAHALAD, Competing for the Future, 1994 ROBERT S KAPLAN & DAVID P NORTON, The Balanced Scorecard, 1996 NICOLO MACHIAVELLI, The Prince, 1513 REGIS MCKENNA, Real Time, 1997 MARY MODAHL, Now or Never, 2000 GEOFFREY MOORE, Crossing the Chasm, 1991 RICHARD PASCALE, Managing on the Edge, 1990 TOM PETERS AND ROBERT WATERMAN, In Search of Excellence, 1982 MICHAEL PORTER, Competitive Strategy, 1980 JONAS RIDDERSTRÅLE & KJELL NORDSTRÖM, Funky Business, 2000 PETER SENGE, The Fifth Discipline, 1990 CARL SHAPIRO & HAL R VARION, Information Rules, 1998 THOMAS STEWART, Intellectual Capital, 1997 ALVIN TOFFLER, The Third Wave, 1980 SUN TZU, The Art of War, 500BC WATTS WACKER & JIM TAYLOR, The 500 Year Delta, 1997 WALT WRISTON, Twilight of Sovereignty, 1992 SHOSHANA ZUBOFF, In the Age of the Smart Machine, 1988

Acknowledgements. Introduction. A Brief History of Strategy. The Ultimate Strategy Library 50. 1 Igor Ansoff, Corporate Strategy (1965). 2 Robert Baldock, The Last Days of the Giants? (2000). 3 Shona Brown & Kathleen Eisenhardt, Competing on the Edge (1998). 4 Frances Cairncross, The Death of Distance (1997). 5 Manuel Castells, The Information Age: Economy, Society and Culture (1996, 1997, 1998). 6 Alfred Chandler, Strategy and Structure (1962). 7 James Collins & Jerry Porras, Built to Last (1994). 8 Stan Davis & Christopher Meyer, Blur (1998). 9 Larry Downes & Chunka Mui, Unleashing the Killer App (1998). 10 Peter Drucker, The Age of Discontinuity (1969). 11 Philip Evans & Thomas S Wurster, Blown to Bits (2000). 12 Charles Ferguson, High Stakes, No Prisoners (1999). 13 Sumantra Ghoshal & Christopher Bartlett, The Individualized Corporation (1998). 14 Arie de Geus, The Living Company (1997). 15 Michael Goold, Andrew Campbell & Marcus Alexander, Corporate-Level Strategy (1994). 16 Andrew Grove, Only the Paranoid Survive (1996). 17 Gary Hamel & C K Prahalad, Competing for the Future (1994). 18 Michael Hammer & James Champy, Reengineering the Corporation (1993). 19 Charles Handy, The Age of Unreason (1989). 20 Paul Hawken, Amory B Lovins & L Hunter Lovins, Natural Capitalism (1999). 21 Robert Kaplan & David Norton, The Balanced Scorecard (1996). 22 John Kay, Foundations of Corporate Success (1993). 23 Kevin Kelly, New Rules for the New Economy (1998). 24 Nicoló Machiavelli, The Prince (1513). 25 Regis McKenna, Real Time (1997). 26 Henry Mintzberg, The Rise and Fall of Strategic Planning (1994). 27 Mary Modahl, Now or Never (2000). 28 Geoffrey Moore, Crossing the Chasm (1991). 29 Kenichi Ohmae, The Mind of the Strategist (1982). 30 Richard Pascale & Anthony Athos, The Art of Japanese Management (1981). 31 Richard Pascale, Managing on the Edge (1990). 32 Tom Peters & Robert Waterman, In Search of Excellence (1982). 33 Tom Petzinger, The New Pioneers (1999). 34 B Joseph Pine II & James H Gilmore, The Experience Economy (1999). 35 Michael Porter, Competitive Strategy (1980). 36 Frederick Reichheld, The Loyalty Effect (1996). 37 Jonas Ridderstråle & Kjell Nordström, Funky Business (2000). 38 Peter Schwartz, The Art of the Long View (1991). 39 Peter Senge, The Fifth Discipline (1990). 40 Carl Shapiro & Hal R Varian, Information Rules (1998). 41 David Siegel, Futurize your Enterprise (1999). 42 Thomas Stewart, Intellectual Capital (1997). 43 Don Tapscott, Digital Capital (2000). 44 Noel Tichy, Managing Strategic Change (1983). 45 Alvin Toffl er, The Third Wave (1980). 46 Sun Tzu, The Art of War (500 BC). 47 Watts Wacker & Jim Taylor, with Howard Means, The 500 Year Delta (1997). 48 Michael J Wolf, The Entertainment Economy (1999). 49 Walt Wriston, The Twilight of Sovereignty (1992). 50 Shoshana Zuboff, In the Age of the Smart Machine (1988). Coda: The Future of Strategy. Annotated Bibliography Glossary of Strategy Terms About the Author Index