"One of the most important benefits of this book is that Brummet and his contributors demonstrate interesting ways to read critically." —T.B. Dykeman,CHOICEUnmasking the social and political messages found in popular culture   Sometimes movies, television shows, political speeches, and music lyrics seem to be about one thing on the surface but express other serious social and political issues when we examine them more closely. Using methods of formal analysis, Uncovering Hidden Rhetorics: Social Issues in Disguise offers students and scholars a key to unlocking hidden text that abounds in popular culture.   Key Features   Weaves meticulous analysis with popular culture throughout, keeping students and scholarly readers alike engaged and interested   Empowers students to find hidden themes in texts of everyday life and inspires ongoing critical thinking   Using a clear and engaging style and examples of well-known works makes formal analysis more accessible   Intended Audience   Interested scholars and upper-level undergraduate students enrolled in such courses as rhetoric and popular culture, contemporary rhetorical theory/criticism, media criticism, popular culture and mass communication, rhetorical methods, and so forth will find this compelling text an informative and delightful read.