Bridging the gap between the study of aesthetics and its application in the merchandising and design environments, this revised text presents a research-based focus on the concepts of aesthetics and their effect on product value and consumer behavior. The multi-sensory approach to studying the elements and principles of design helps students master the underlying factors of successful design and learn how products and their promotional surroundings can establish brand identity and create a pleasing environment for the consumer.
New to this edition: -- Full-color illustrations throughout -- Each element of design will be covered in its own chapter with 8 new chapters in Part Two -- Boxed "applications" will showcase how the aesthetics concepts are used within actual design and merchandising environments -- Vocabulary definitions and key concepts highlighted in margins -- Each chapter will include brief learning activities to complete in class or at home -- New content related to mass customization and customer made trends in Chapter One -- Revised Chapter Two will focus on the "5-Ps that contribute to Aesthetics"- Product, People, -- Property, Product Presentation, and Promotional Activities -- New content on Brand Personality, the role of Aesthetics in Branding, and why branding is important to consumers -- Discussions of multi-channel retailing, including e-commerce, experiential marketing and "digital -- consumer" trends -- New and updated readings at the ends of each chapter -- Instructor's Guide provides suggestions for planning the course and using the text in the classroom
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Bridging the gap between the study of aesthetics and its application in the merchandising and design environments, this revised text presents a research-based focus on the concepts of aesthetics and their effect on product value and consumer behaviour.
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Part 1: A Primer on Aesthetics
Chapter 1: Defining Aesthetic Experience
Chapter 2: Apparel, Body, and Environment as Contributors to Aesthetic Experience
Chapter 3: Value Derived from Products and Environments
Chapter 4: Factors Influencing Aesthetic Evaluation or Preference
Part 2: Element and Principle of Design of the Apparel Product and Environment
Chapter 5: Visual Elements of Design
Chapter 6: Visual and Tactile Elements of Design
Chapter 7: Auditory and Olfactory Elements of Design
Chapter 8: Complexity, Order and Novelty
Chapter 9: Principles of Design
Part 3: Aesthetics Related Skills and the Apparel Professional
Chapter 10: Creative Activities and Skills
Chapter 11: Developers, and Promoters of Textile and Apparel Products
Part 4: Applications of Aesthetics Related Skills Used by Apparel Professional
Chapter 12: Perceiving Form: The Body and Apparel
Chapter 13: Abstracting across Products within Collections
Chapter 14: Fashion Trend Forecasting
Chapter 15: Communications to Promote Apparel
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Each design element has a dedicated chapter, for focused learning Boxed "applications" will showcase how the aesthetics concepts are used within actual design and merchandising environments, providing context within the fashion industry The text is further enriched with learning activities, vocabulary definitions, key concept highlights and full colour illustrations An Instructor's Guide is available to lecturers adopting this text - this provides suggestions for planning the course and using the text within the classroom
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Each design element has a dedicated chapter, for focused learning
Produktdetaljer
ISBN
9781563678097
Publisert
2010-07-01
Utgave
2. utgave
Utgiver
Vendor
Fairchild Books
Vekt
1496 gr
Høyde
279 mm
Bredde
216 mm
Aldersnivå
U, P, 05, 06
Språk
Product language
Engelsk
Format
Product format
Heftet
Antall sider
416
Forfatter