Media semiotics is a valuable method of focusing on the hidden meanings within media texts. This book offers students an in-depth guide to help them investigate and understand the media using semiotic theory. It assumes little previous knowledge of the field, avoiding jargon and explaining the issues step by step. The two basic features of the methods used are the historical study of media and their genre and the analysis of the meaning structures that such genres encode. Semiotic analysis is sometimes seen as complicated and difficult to understand; Marcel Danesi shows that on the contrary it can be readily understood and can greatly enrich students' understanding of media texts, from print media right through to the internet.
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Media semiotics is a valuable method of focusing on the hidden meanings within media texts. This book offers students an in-depth guide to help them investigate and understand the media using semiotic theory.
Les mer
Introduction; the mediated world - what is a medium?; development of the mass media; basic notions; semiotic method; an outline of semiotic theory - background and general notions; narrative; metaphor; print media: the development of print media; books; newspapers; magazines; audio media - recorded music; rock music; the radio; film - motion pictures; cinema and postmodernism; cinema genres; television - the advent of TV; the impact of TV; TV and social change; the computer and the internet - computer media; the internet; the computer and the mind; advertising: What is advertising?; creating a significant system; advertising textuality; social impacts of the media - overview; mediation; concluding reflections.
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'...students will find much to consider in this book and will find much useful information.' Convergence Vol 8 Number 3
Media semiotics is a valuable method of focusing on the hidden meanings within media texts. This book offers students an in-depth guide to help them investigate and understand the media using semiotic theory.
Les mer

Produktdetaljer

ISBN
9780340808849
Publisert
2002-05-03
Utgiver
Vendor
Hodder Arnold
Vekt
383 gr
Høyde
232 mm
Bredde
155 mm
Dybde
20 mm
Aldersnivå
05, U
Språk
Product language
Engelsk
Format
Product format
Heftet
Antall sider
264

Forfatter

Biographical note

Marcel Danesi is known for his work in semiotics and youth culture. He has published as well on the meanings of popular culture and how they inform social evolution. He has also written textbooks introducing linguistcs and semiotics. And he has published a series of books on advertising as a sign system.