1. Gifts from the pharmaceutical industry to physicians: do they influence prescribing?; 2. Ethical considerations of receiving gifts from the pharmaceutical industry; 3. One on one: an analysis of the physician-pharmaceutical company representative detailing interaction; 4. Medical academia and the pharmaceutical industry; 5. Teaching physicians-in-training about pharmaceutical industry promotion; 6. Continuing medical education: how to separate continuing medical education from pharmaceutical industry promotion; 7. Professional policies on physician-pharmaceutical industry interactions; 8. Preserving professionalism: patients' perceptions of physicians' acceptance of gifts from the pharmaceutical industry; 9. To sample or not to sample? The use of pharmaceutical industry-supplied medications in medical practice; 10. Physician-pharmaceutical industry interactions, the law, and the media; 11. Direct to consumer advertising; 12. Pharmaceutical industry interactions with health care professionals: a global perspective; 13. Internet resources for teaching about PPII and independent sources of information about prescription medicines.

This is an excellent introduction to an area that deserves considerable thought by healthcare providers of all stripes. The book is especially relevant for practitioners because it confronts ethical dilemmas as physicians would experience them in the real world of medical practice -- an approach that renders the subject more complicated and more interesting, and the book more useful. The author does not gloss over the complexities of the subject, but rather captures them succinctly, distills them, and leaves ultimate judgments to the readers. Doody's Book Review