Whether we are checking emails, following friends on Facebook and Twitter, catching up on gossip from TMZ, planning holidays on TripAdvisor, arranging dates on Match.com, watching videos on Youtube, or simply browsing for deals on Amazon, the internet pervades our professional and personal environments. The internet has revolutionized our lives, but at what cost? In The Internet Trap, Ashesh Mukherjee uses the latest research in consumer psychology to highlight five hidden costs of living online: too many temptations, too much information, too much customization, too many comparisons, and too little privacy. The book uses everyday examples to explain these costs including how surfing the internet anonymously can encourage bad behavior, using social media can make us envious and unhappy, and doing online research can devalue the product finally chosen. The book also provides actionable solutions to minimize these costs. For example, the book reveals how deciding not to choose is as important as deciding what to choose, setting up structural barriers to temptation can reduce overspending on e-commerce websites, and comparisons with others on social media websites needs to be cold rather than hot. The Internet Trap provides a new perspective on the dark side of the internet, and gives readers the tools to become a smart user of the internet.
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In The Internet Trap, Ashesh Mukherjee uses the latest research in consumer psychology to highlight five hidden costs of living online: too many temptations, too much information, too much customization, too many comparisons, and too little privacy.
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Introduction Chapter 1 : Too Many Temptations Chapter 2 : Too Much Information Chapter 3: Too Much Customization Chapter 4: Too Many Comparisons Chapter 5: Too Little Privacy Chapter 6: Looking Back & Ahead Endnotes References Index
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"Five traps to watch out for relate to temptation, information, customization, comparison, and privacy … How can traps be avoided? Mukherjee says an occasional "internet detox" may be in order … Recommended for upper-division undergraduates, graduate students, researchers/faculty, and practitioners."
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"Practitioners and students alike will love The Internet Trap. It offers a fresh and novel take, informed by consumer psychology research, on the pitfalls of Internet-based communication. It is sexy and smart."
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Produktdetaljer

ISBN
9781442649835
Publisert
2018-02-15
Utgiver
Vendor
University of Toronto Press
Vekt
390 gr
Høyde
235 mm
Bredde
160 mm
Dybde
17 mm
Aldersnivå
P, G, U, 06, 01, 05
Språk
Product language
Engelsk
Format
Product format
Innbundet

Forfatter

Biographical note

Ashesh Mukherjee is an associate professor of marketing in the Desautels Faculty of Management at McGill University.