Universal UX Design: Building Multicultural User Experience provides an ideal guide as multicultural UX continues to emerge as a transdisciplinary field that, in addition to the traditional UI and corporate strategy concerns, includes socio/cultural and neurocognitive concerns that constitute one of the first steps in a truly global product strategy.
In short, multicultural UX is no longer a nice-to-have in your overall UX strategy, it is now a must-have. This practical guide teaches readers about international concerns on the development of a uniquely branded, yet culturally appealing, software end-product. With hands-on examples throughout, readers will learn how to accurately predict user behavior, optimize layout and text elements, and integrate persuasive design in layout, as well as how to determine which strategies to communicate image and content more effectively, while demystifying the psychological and sociopolitical factors associated with culture.
The book reviews the essentials of cognitive UI perception and how they are affected by socio-cultural conditioning, as well as how different cultural bias and expectations can work in UX design.
Les mer
1. Introducing UX Basic Principles2. Culture-Focused UX3. Multicultural UX in the Enterprise4. Knowing Your User Requirements5. Internationalizing Design6. Interaction Design and Visual Structure7. Graphical Optimization8. Controlled Language and International Markets9. UX Text Optimization10. Adapting to Change11. Innovation in Multicultural UX
Les mer
Providing hands-on examples throughout, this useful guide to building a multicultural user experience shows how to accurately predict user behavior, optimize layout and text elements, and determine which strategies will communicate image and content most effectively
Les mer
Providing hands-on examples throughout, this useful guide to building a multicultural user experience shows how to accurately predict user behavior, optimize layout and text elements, and determine which strategies will communicate image and content most effectively
Les mer
Teaches how to optimize design using internationalization techniques
Explores how to develop web and mobile internationalization frameworks
Presents strategies for effectively reaching a multicultural audience
Reviews the essentials of cognitive UI perception and the related effects of socio-cultural conditioning, as well as how different cultural bias and expectations can work in UX design
Les mer
Produktdetaljer
ISBN
9780128024072
Publisert
2016-11-23
Utgiver
Vendor
Morgan Kaufmann Publishers In
Vekt
520 gr
Høyde
234 mm
Bredde
191 mm
Aldersnivå
P, 06
Språk
Product language
Engelsk
Format
Product format
Heftet
Antall sider
242
Forfatter