Universal UX Design Building Multicultural User Experience

Heftet / 2016 / Engelsk

Produktdetaljer

ISBN13
9780128024072
Publisert
2016
Utgiver
Vendor
Morgan Kaufmann Publishers In
Aldersnivå
06, P
Språk
Product language
Engelsk
Format
Product format
Heftet
Sider
242
Vekt
520 gr
Høyde
235 mm
Bredde
191 mm
Se alle
Forfatter

Universal UX Design Building Multicultural User Experience

Heftet / 2016 / Engelsk
Universal UX Design: Building Multicultural User Experience provides an ideal guide as multicultural UX continues to emerge as a transdisciplinary field that, in addition to the traditional UI and corporate strategy concerns, includes socio/cultural and neurocognitive concerns that constitute one of the first steps in a truly global product strategy. In short, multicultural UX is no longer a nice-to-have in your overall UX strategy, it is now a must-have. This practical guide teaches readers about international concerns on the development of a uniquely branded, yet culturally appealing, software end-product. With hands-on examples throughout, readers will learn how to accurately predict user behavior, optimize layout and text elements, and integrate persuasive design in layout, as well as how to determine which strategies to communicate image and content more effectively, while demystifying the psychological and sociopolitical factors associated with culture. The book reviews the essentials of cognitive UI perception and how they are affected by socio-cultural conditioning, as well as how different cultural bias and expectations can work in UX design.
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1. Introducing UX Basic Principles 2. Culture-Focused UX 3. Multicultural UX in the Enterprise 4. Knowing Your User Requirements 5. Internationalizing Design 6. Interaction Design and Visual Structure 7. Graphical Optimization 8. Controlled Language and International Markets 9. UX Text Optimization 10. Adapting to Change 11. Innovation in Multicultural UX
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Providing hands-on examples throughout, this useful guide to building a multicultural user experience shows how to accurately predict user behavior, optimize layout and text elements, and determine which strategies will communicate image and content most effectively
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Alberto Ferreira is a UX researcher and consultant with a past background in linguistics, localization, and communication technology. He has a degree in Modern Languages and Literatures, an M.A. in Cultural Studies. He worked for both public institutions like the European Commission and before turning his attention to web design, customer experience, and service design. He has developed internationalization strategies, usability testing frameworks, and process optimization techniques in some of the biggest companies in the world. He is finishing his PhD on interdisciplinary research at the University of Bristol and is a regular speaker and coach at UX and localization conferences.
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Produktdetaljer

ISBN13
9780128024072
Publisert
2016
Utgiver
Vendor
Morgan Kaufmann Publishers In
Aldersnivå
06, P
Språk
Product language
Engelsk
Format
Product format
Heftet
Sider
242
Vekt
520 gr
Høyde
235 mm
Bredde
191 mm
Se alle
Forfatter