_Universal UX Design: Building Multicultural User Experience_ provides
an ideal guide as multicultural UX continues to emerge as a
transdisciplinary field that, in addition to the traditional UI and
corporate strategy concerns, includes socio/cultural and
neurocognitive concerns that constitute one of the first steps in a
truly global product strategy.
In short, multicultural UX is no longer a nice-to-have in your overall
UX strategy, it is now a must-have. This practical guide teaches
readers about international concerns on the development of a uniquely
branded, yet culturally appealing, software end-product. With hands-on
examples throughout, readers will learn how to accurately predict user
behavior, optimize layout and text elements, and integrate persuasive
design in layout, as well as how to determine which strategies to
communicate image and content more effectively, while demystifying the
psychological and sociopolitical factors associated with culture.
The book reviews the essentials of cognitive UI perception and how
they are affected by socio-cultural conditioning, as well as how
different cultural bias and expectations can work in UX design.
* Teaches how to optimize design using internationalization
techniques
* Explores how to develop web and mobile internationalization
frameworks
* Presents strategies for effectively reaching a multicultural
audience
* Reviews the essentials of cognitive UI perception and the related
effects of socio-cultural conditioning, as well as how different
cultural bias and expectations can work in UX design
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Produktdetaljer
ISBN
9780128025956
Publisert
2016
Utgiver
Vendor
Morgan Kaufmann
Språk
Product language
Engelsk
Format
Product format
Digital bok
Forfatter