This book discusses how modern universities increasingly use
reputation management in relation to internal and external challenges.
Universities are increasingly characterized by social embeddedness,
relating to many external stakeholders and international markets of
students, researchers and research projects. This implies global
pressure to standardize, formalize and rationalize their internal
organization. The book uses data from China, Norway and US to show how
reputation symbols are used and balanced, based on their web pages.
Further, it uses extensive data from US universities to show how their
internal organization structure is developing over time, related to
three types of units/positions - development, diversity and legal
offices and roles.
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Produktdetaljer
ISBN
9783319927138
Publisert
2018
Utgiver
Vendor
Palgrave Macmillan
Språk
Product language
Engelsk
Format
Product format
Digital bok
Forfatter