Basic semiotic theories are taught in most art schools as part of a contextual studies program, but many students find it difficult to understand how these ideas might impact on their own practice. Visible Signs tackles this problem by introducing key theories and concepts, such as signs and signifiers, and language and speech, within the framework of visual communication. Each chapter provides an overview of a particular facet of semiotic theory, with inspiring examples from graphic design, typography, illustration, advertising and art to illustrate the ideas discussed in the text. Creative exercises at the end of the book will help exemplify these ideas through practical application. The third edition of Visible Signs features new material from international designers and new creative exercises to accompany each chapter. This new edition also features a new design and layout.
Les mer
Introduction Chapter 1: Components. What is Theory?; Agreement; Portfolio; Exercises. Chapter 2: How Meaning is Formed. Categories of Sign; Value; Portfolio; Exercises. Chapter 3: Reading the Sign: The Reader; Convention and Motivation; Portfolio; Exercises. Chapter 4: Text and Image: Digital and Analogue Codes; Advertising Writing; Portfolio; Exercises. Chapter 5: Official and Unofficial Language: Habitus; The Production of Legitimate Language; The Competition for Cultural Legitimacy; Unofficial Language; Portfolio; Exercises. Chapter 6: Symbolic Creativity: Hyperinstitutionalisation; Play and Identity; Portfolio; Exercises. Chapter 7: Junk and Culture: Dirt and Taboo; Rubbish Theory; Rubbish as a Resource; Portfolio; Exercises. Chapter 8: Open Work: Information and Meaning; Openness and the Visual Arts; Openness and Information; Form and Openness; Portfolio; Exercises. Bibliography Index Acknowledgements and Picture Credits
Les mer
This is an outstanding overview of semiotics which no student should be without. As expected of AVA titles, it is rich with examples of the theory and work being discussed and the points made are easily digestible ... It will prove invaluable to students of design ...
Les mer
Visible Signs explores key semiotic terms and theories in relation to visual communication, to help design students gain a deeper understanding of communication works.
Introduces the fundamentals of semiotics and semiology, and explains how readers can apply semiotic theory in the creation of their own work
Each title in the Required Reading Range offers an essential exploration of the subject matter and provides a platform for further exploration of the topics covered. Packed with professional examples they are all fully illustrated with clear diagrams and inspiring imagery.
Les mer

Produktdetaljer

ISBN
9781350092655
Publisert
2018-09-01
Utgave
3. utgave
Utgiver
Vendor
Bloomsbury Visual Arts
Vekt
652 gr
Høyde
270 mm
Bredde
210 mm
Aldersnivå
U, G, 05, 01
Språk
Product language
Engelsk
Format
Product format
Heftet
Antall sider
192

Forfatter

Biographical note

David Crow studied Communication Design at Manchester Metropolitan University. He subsequently worked as a designer in London for Assorted iMaGes and as Art Director for Island Records before running his own consultancy. As a freelance designer he worked for a range of clients in the cultural sector including Rolling Stones Records, Virgin Records, Phonogram and The Royal Shakespeare Company. Crow then moved into academia as Head of the Department of Graphic Arts at Liverpool John Moores University, UK. He is now Dean of the School of Art at Manchester Metropolitan University, UK.