The primary goal of the volume on "Visual Communication" is to provide
a collection of high quality, accessible papers that offer an overview
of the different academic approaches to Visual Communication, the
different theoretical perspectives on which they are based, the
methods of analysis used and the different media and genre that have
come under analysis. There is no such existing volume that draws
together this range of closely related material generally found in
much less related areas of research, including semiotics, art history,
design, and new media theory. The volume has a total of 34 individual
chapters that are organized into two sections: theories and methods,
and areas of visual analysis. The chapters are all written by quality
theorists and researchers, with a view that the research should be
accessible to non-specialists in their own field while at the same
time maintaining a high quality of work. The volume contains an
introduction, which plots and locates the different approaches
contained in it within broader developments and history of approaches
to visual communication across different disciplines as each has
attempted to define its terrain sometimes through unique concepts and
methods sometimes through those borrowed and modified from others.
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Produktdetaljer
ISBN
9783110255492
Publisert
2015
Utgave
1. utgave
Utgiver
Vendor
De Gruyter Mouton
Språk
Product language
Engelsk
Format
Product format
Digital bok