"The Visual Dictionary of Pre-press & Production" is a concise and comprehensive introduction to the world of production. Over 250 prepress and production terms are defined and explained, each accompanied by compelling historical and contemporary illustrations and examples. The book is an invaluable reference tool for all students and practitioners of pre-press and production, be it in graphic design or related disciplines. From practical terms such as Accents, Bitmap and Color calibration to styles and finishes such as Canadian and half-Canadian, Perfect Bound and TCF (Totally Chlorine Free), this book contains both modern terminology and the traditional terms still in current usage.
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Offers an introduction to the world of production. This book features over 250 prepress and production terms that are defined and explained, each accompanied by historical and contemporary illustrations and examples. It is suitable for students and practitioners of pre-press and production, be it in graphic design or other disciplines.
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"What a great little book! The short, concentrated explanations are an ideal reference for students. Comprehensive coverage of the subject. An ideal pocket guide..." Rhiannon Robinson, University of Cumbria, UK. "I think this book is a great technical resource ... Written in a conversational manner which makes it very easy to engage and digest - perfect for the student audience." Terry Elkins, Grant MacEwan University, Canada. "I have the Visual Dictionary of Graphic Design, so I knew that this would follow the same format. An excellent visual descriptor plus straightforward text just right for finding out or just reminding yourself of important things every level of student should know or begin to know." Vicki Winteringham, Norwich University College of the Arts, UK. "The practical terms chosen are spot on for students just learning the production terminology for printing." Elsi Vassdal Ellis, Western Washington University, USA.
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Produktdetaljer

ISBN
9782940411290
Publisert
2010-07-05
Utgiver
Vendor
AVA Publishing SA
Vekt
450 gr
Høyde
160 mm
Bredde
120 mm
Aldersnivå
01, G
Språk
Product language
Engelsk
Format
Product format
Heftet
Antall sider
304

Biographical note

Gavin Ambrose is a practising graphic designer whose client base includes the arts sector, galleries, publishers and advertising agencies. He has written and designed several books on graphic design, branding and packaging. Paul Harris studied at the London College of Communication and has gone on to become a freelance writer and editor. His work has appeared extensively in magazines and journals on both sides of the Atlantic, including style bible Dazed & Confused.