This comprehensive volume aims to further research and theory development in visual marketing. By bringing together leading researchers in the field, it strives to contribute to the establishment of visual marketing as a coherent discipline. The chapters represent an array of issues in visual marketing. They address three areas in theory: attention
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Produktdetaljer

ISBN
9781136676482
Utgave
1. utgave
Utgiver
Vendor
Psychology Press
Språk
Product language
Engelsk
Format
Product format
Digital bok

Forfatter