Packed with more than 200 colour illustrations, Visual Research explores a range of research methods that can be used by graphic designers and visual communicators in the development of clear and purposeful design solutions. The book introduces key terms and theories that underlie design research; examining the importance of visual grammar and design literacy, audience, communication theory and semiotics. Each chapter features case studies that demonstrate how the use of research methods can form the basis of effective visual communication and design problem solving, eschewing end product analysis for a discussion of the way research feeds into the design process. The third edition features new case studies in each chapter, updated design exercises and a new chapter on design-led tools and information design methods, in relation to both print and on-screen design.
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Foreword Introduction 1. How and why? Research Methodologies Process and Product Design Commentators Key Concepts: The Designer as Author Case Study Design exercises 2. Design Literacy Visual literacy in Design Practice Key Concepts: Connotation and Denotation Case Study Design exercises. 3. Analysis and Proposition Research and Design Feedback and Evaluation Language and Identities Key Concepts - Rhetoric Key Concepts - Structuralism and Semiotics Case Study Design exercises 4. Visual Tools of Inquiry Design-led research tools Case Study Design exercises 5. Theory in Practice Engaging with Visual Research Graphic Authorship Key Concepts - Post-structuralism Key Concepts - Rubbish Theory Case Study Design exercises 6. Audience and Message Receiving End The Construction of Meaning Two-way Communication Key Concepts - Fitness Landscape Case Study Design exercises 7. Process and Materials Practical Considerations Tactility and Usability Key Concepts - Affordance Case Study Design exercises 8. Synthesis The Process of Synthesis Key Concepts - Modernism and Postmodernism Case Study Design exercises Online Resources Further Reading Index Picture Credits Acknowledgements
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Noble and Bestley have produced an amazing book: broad in scope, thorough in its explorations of the many dimensions of visual research, well organized and clear in its exposition, it is the best reference for anybody wanting to get a clear panorama of what visual research can mean.
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Featuring practical design tasks and a range of international examples, this book is an engaging introduction to the practice of researching for graphic design projects.
12 new case studies reflect a range of practical responses to the themes explored in the book
Each title in the Required Reading Range offers an essential exploration of the subject matter and provides a platform for further exploration of the topics covered. Packed with professional examples they are all fully illustrated with clear diagrams and inspiring imagery.
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Produktdetaljer

ISBN
9781350088085
Publisert
2018-06-14
Utgiver
Vendor
Bloomsbury Visual Arts
Vekt
792 gr
Høyde
270 mm
Bredde
210 mm
Aldersnivå
U, G, 05, 01
Språk
Product language
Engelsk
Format
Product format
Heftet
Antall sider
228

Biographical note

Dr. Russell Bestley is Principal Lecturer in Graphic Design at London College of Communication, UK. Ian Noble was a leading design researcher, educator, author and designer. He was Acting Academic Director of Communication Design at Kingston University, UK.