Packed with more than 200 colour illustrations, Visual Research explores a range of research methods that can be used by graphic designers and visual communicators in the development of clear and purposeful design solutions. The book introduces key terms and theories that underlie design research; examining the importance of visual grammar and design literacy, audience, communication theory and semiotics.
Each chapter features case studies that demonstrate how the use of research methods can form the basis of effective visual communication and design problem solving, eschewing end product analysis for a discussion of the way research feeds into the design process.
The third edition features new case studies in each chapter, updated design exercises and a new chapter on design-led tools and information design methods, in relation to both print and on-screen design.
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Foreword
Introduction
1. How and why?
Research Methodologies
Process and Product
Design Commentators
Key Concepts: The Designer as Author
Case Study
Design exercises
2. Design Literacy
Visual literacy in Design Practice
Key Concepts: Connotation and Denotation
Case Study
Design exercises.
3. Analysis and Proposition
Research and Design
Feedback and Evaluation
Language and Identities
Key Concepts - Rhetoric
Key Concepts - Structuralism and Semiotics
Case Study
Design exercises
4. Visual Tools of Inquiry
Design-led research tools
Case Study
Design exercises
5. Theory in Practice
Engaging with Visual Research
Graphic Authorship
Key Concepts - Post-structuralism
Key Concepts - Rubbish Theory
Case Study
Design exercises
6. Audience and Message
Receiving End
The Construction of Meaning
Two-way Communication
Key Concepts - Fitness Landscape
Case Study
Design exercises
7. Process and Materials
Practical Considerations
Tactility and Usability
Key Concepts - Affordance
Case Study
Design exercises
8. Synthesis
The Process of Synthesis
Key Concepts - Modernism and Postmodernism
Case Study
Design exercises
Online Resources
Further Reading
Index
Picture Credits
Acknowledgements
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Noble and Bestley have produced an amazing book: broad in scope, thorough in its explorations of the many dimensions of visual research, well organized and clear in its exposition, it is the best reference for anybody wanting to get a clear panorama of what visual research can mean.
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Featuring practical design tasks and a range of international examples, this book is an engaging introduction to the practice of researching for graphic design projects.
12 new case studies reflect a range of practical responses to the themes explored in the book
Each title in the Required Reading Range offers an essential exploration of the subject matter and provides a platform for further exploration of the topics covered. Packed with professional examples they are all fully illustrated with clear diagrams and inspiring imagery.
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Produktdetaljer
ISBN
9781350088085
Publisert
2018-06-14
Utgiver
Vendor
Bloomsbury Visual Arts
Vekt
792 gr
Høyde
270 mm
Bredde
210 mm
Aldersnivå
U, G, 05, 01
Språk
Product language
Engelsk
Format
Product format
Heftet
Antall sider
228