Visualize and present your ideas quickly and effectively with the aid of this superbly illustrated book. Gregor Krisztian and Nesrin Schlempp-UElker explore and explain basic layout techniques, giving expert tips and demonstrating useful tricks employed by professionals. It is an indispensable reference work for all professional designers and students - indeed, for anyone who wishes to present their ideas successfully and skilfully.
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Explores and explains basic layout techniques, giving expert tips, and demonstrating useful tricks employed by professionals. This illustrated book serves as a reference work for all professional designers, students and for anyone who wishes to present their ideas successfully and skilfully.
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What you see is what you get * Anyone can design a layout * Layout drawings: a good idea is worth every line * Professional layout equipment * The scribble technique: simple, quick and without frills * Script material makes difficult things easy and saves time * The science of materials * Portraying technical subjects * Space, materials and light * Reflections bring pictures to life * Bon Appetit! Food for thought * Speedy car layouts * Landscape, light and vegetation * Architecture in layouts * And there was light: nightlife and more * Portraying figures: dot, dot, comma, line * Example figures * Face and hairstyle * Eyes are the mirrors of the soul * The differences between men and women * Hands and feet * Sport and movement * Fashion in layouts * Storyboard basics * How storyboards are made * Animatics or bringing movement to stills * Comics, cartoons and illustration * Example layouts from advertising agencies and professionals * The job of the production board * Professional glossary
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Explores and explains basic layout techniques to visualize and present your ideas quickly and effectively

Produktdetaljer

ISBN
9780500286128
Publisert
2006
Utgiver
Vendor
Thames & Hudson Ltd
Vekt
1000 gr
Høyde
290 mm
Bredde
230 mm
Aldersnivå
05, U
Språk
Product language
Engelsk
Format
Product format
Heftet
Antall sider
204

Biographical note

Gregor Krisztian works as a professor in the Design Faculty at the University of Applied Sciences in Wiesbaden, Germany. Krisztian was also an advertising art director for many years, and continues to work as a freelance designer. Nesrin Schlempp-UElker is a freelance illustrator and teaches design technology at the University of Applied Sciences in Wiesbaden, Germany.