WEB DESIGN: INTRODUCTORY, International Edition explains the connection between a detailed design plan that considers audience expectations, sound design principles and various technical considerations to create successful Web sites.
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Teaches students to balance target audience expectations, sound design principles and technical considerations to create successful Web sites. Written for an introductory course, this title offers a variety of hands-on activities at the end of each chapter that test comprehension, build Web research skills, develop design awareness and more.
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1. The Environment and the Tools. 2. Web Publishing Fundamentals. 3. Planning a Successful Web Site: Part 1. 4. Planning a Successful Web Site: Part 2. 5. Typography and Images. 6. Multimedia and interactivity Elements. 7. Promoting and Maintaining a Web Site. Appendix A: Design Tips. Appendix B: HTML Quick Reference. Appendix C: Cascading Style Sheets (CSS). Glossary/Index.
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1. The Environment and the Tools. 2. Web Publishing Fundamentals. 3. Planning a Successful Web Site: Part 1. 4. Planning a Successful Web Site: Part 2. 5. Typography and Images. 6. Multimedia and interactivity Elements. 7. Promoting and Maintaining a Web Site. Appendix A: Design Tips. Appendix B: HTML Quick Reference. Appendix C: Cascading Style Sheets (CSS). Glossary/Index.
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Produktdetaljer

ISBN
9781111989705
Publisert
2011-05-13
Utgave
4. utgave
Utgiver
Vendor
CENGAGE Learning Custom Publishing
Vekt
488 gr
Høyde
275 mm
Bredde
215 mm
Dybde
10 mm
Aldersnivå
05, U
Språk
Product language
Engelsk
Format
Product format
Heftet
Antall sider
264

Biographical note

Gary B. Shelly wrote and published his first computer education textbook in 1969. More than twenty million copies of Shelly Cashman Series' textbooks have been sold. Gary and a talented group of contributing authors have produced books on computer programming, computer concepts, and application software that are the leading textbooks in the computer technology market today. Gary has hosted the annual Shelly Cashman Institute, a week-long training event focusing on the latest topics in technology, for the past 34 years. In addition to co-authoring TECHNOLOGY FOR SUCCESS: COMPUTER CONCEPTS, Jennifer T. Campbell has written and co-authored several other leading technology texts, including DISCOVERING COMPUTERS, DISCOVERING THE INTERNET, WEB DESIGN: INTRODUCTORY, MICROSOFT (R) EXPRESSION WEB INTRODUCTORY CONCEPTS AND TECHNIQUES, COMPUTER LITERACY BASICS: MICROSOFT (R) OFFICE 2007 COMPANION and MICROSOFT (R) OFFICE QUICK REFERENCE POCKET GUIDE. Ms. Campbell has served integral roles in computer textbook publishing as an editor, author and marketing manager. She holds a B.A. in English from The College of William and Mary.