Produktdetaljer
ISBN
9780465025787
Publisert
2011-07-12
Utgave
4. utgave
Utgiver
Vendor
Basic Books
Vekt
506 gr
Høyde
234 mm
Bredde
160 mm
Dybde
31 mm
Aldersnivå
06, P
Språk
Product language
Engelsk
Format
Product format
Heftet
Antall sider
408
Forfatter
Biographical note
Robert G. Cooper is a Professor of Marketing at the Michael G. DeGroote School of Business, McMaster University in Canada, and ISBM Distinguished Research Fellow at Penn State University's Smeal College of Business Administration. He is the author of several books and was made a Fellow of the Product Development and Management Association in 1999. He lives in Oakville, Ontario.
For more than two decades, Winning at New Products has served as the bible for product developers everywhere. In this fully updated and expanded edition, Robert G. Cooper demonstrates why consistent product development is so vital to corporate growth and how to maximize your chances of success. Winning at New Products cites the author's most recent research and showcases innovative practices by industry leaders to present a field-tested game plan for achieving product leadership. Cooper outlines specific strategies for making sound business decisions at every step-from idea generation to launch.
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Suitable for product developers everywhere, this title demonstrates why consistent product development is vital to corporate growth and how to maximize your chances of success. It showcases innovative practices at such industry leaders as 3M, Exxon Chemical, and Guinness to present a game plan for achieving product leadership.
Les mer
Produktdetaljer
ISBN
9780465025787
Publisert
2011-07-12
Utgave
4. utgave
Utgiver
Vendor
Basic Books
Vekt
506 gr
Høyde
234 mm
Bredde
160 mm
Dybde
31 mm
Aldersnivå
06, P
Språk
Product language
Engelsk
Format
Product format
Heftet
Antall sider
408
Forfatter