Since its publication in 2007, Yes! has shown how small changes can
make a big difference to everyone's powers of persuasion - both at
work and at home.
Every day, we face the challenge of persuading others to do what we
want. But what makes people say 'yes' to our requests? Based on
decades of research into the psychology of persuasion, this book
reveals many remarkable insights that will help you be more persuasive
both at work and at home.
Co-written by the world's most quoted expert on influence, Professor
Robert Cialdini, _Yes!_ contains dozens of tips that you wouldn't want
to miss out on - all of them scientifically proven to boost your
powers of persuasion.
This special tenth Anniversary edition features ten new chapters of
updated research and fresh secrets of persuasion. You will find out
how to stop your listeners getting bored, what you can do on your
commute to increase your influence, and why being second place is
worse than being third. Whether you want someone to promote you, take
their medicine, reduce their carbon footprint or even give you their
vote, _Yes!_ shows how small changes in your approach can have a
dramatic effect on your success.
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Produktdetaljer
ISBN
9781782833031
Publisert
2018
Utgiver
Vendor
Profile Books
Språk
Product language
Engelsk
Format
Product format
Digital bok