The mass media open our private lives to the world around us. They are
central to economic, cultural and political processes, through words,
images and music. They address us in innumerable genres - from
advertising to news journalism, from soap operas to sports coverage,
from political debates to feature films and novels. This refreshingly
different introduction to media studies offers an understanding of the
mass media which is critical but which does not deny the pleasures
they offer. Reflecting the trends of today's media and cultural
studies courses, it introduces students both to social scientific
approaches and those of the humanities and aesthetics. The central
debates of media and communication studies are presented, starting
from the individual's relation to the mass media and exploring
questions of identity, influence and social differences. It then
introduces the different methods used in analysing media texts, and
concludes with a discussion of the public sphere and democracy, media
technology, institutions and production. Each topic is presented in
such a way as to encourage the reader to take part in discussions and
further work. Understanding Media Culture is written in an engaged and
engaging way and offers an invitation to a deeper understanding for
anyone interested in the field.
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Produktdetaljer
ISBN
9781849663762
Publisert
2017
Utgave
1. utgave
Utgiver
Vendor
Bloomsbury Academic
Språk
Product language
Engelsk
Format
Product format
Digital bok
Forfatter