Produktdetaljer
Biografisk notat
Annmarie Hanlon teaches Digital and Social Media Marketing at the Cranfield School of Management and is a practitioner working on digital marketing strategy and social media projects with regional, national and international organisations. Originally a graduate in French and Linguistics, she subsequently gained a Masters in Business Administration, focusing on marketing planning. She studied for the Chartered Institute of Marketing Diploma for which she won the Worshipful Company of Marketors’ award for the best worldwide results. As an early adopter, working in ‘online marketing’ since 1990, Dr Hanlon is a Fellow of the Chartered Institute of Marketing, a Member of the Marketing Institute Ireland and a Liveryman of the Worshipful Company of Marketors. A past winner of the Mais Scholarship, her research interests include the strategic use of digital marketing and social media in organisations, differences in practice between generations and ethical issues in practice. Annmarie’s SAGE textbooks include Digital Marketing, Strategic Planning and Integration and The Digital Marketing Planner. Follow her updates on Twitter @AnnmarieHanlonIt was very readable, very easy to use.
- Lorcan, postgraduate digital marketing student,
I liked the "Fill in the Blanks" task sections. I thought it was very nice to be able to write down in the same place I was learning.
- Maeve, postgraduate digital marketing student,
I really enjoyed the use of colour to specify each different section and found it to be very fun and inviting.
- Shauna, postgraduate digital marketing student,
I understood at each step exactly what I had to do and why it was a good idea to do so.
- Anand - 2nd year digital marketing student,
As a student, I found it very useful […] Very unique content.
- Paulius, 2nd year digital marketing student,
<p>It gives the reader a realistic overview of the real world and real digital marketing situations. </p>
- Hugo, 2nd year digital marketing student,
The main thing I have struggled with throughout my marketing modules is knowing which steps to include in a plan and when to include them. I think having a clear template would really help motivate me.
- Shannon, postgraduate digital marketing student,
Your step-by-step guide to creating your own digital marketing plan.
From assessing a company and creating strategy and objectives, to planning resources and presenting your work. Includes ‘Annmarie’s Advice’, where the author shares her personal experience of digital marketing and extra hints and tips.
This handy planner will instill you with the know-how, skills and confidence you need to form and implement your own strategic plan.
At each step you’ll:
- Learn all the key information you need.
- See theory in practice through the running Zoom case example.
- Apply what you’ve learnt through 50 interactive activities and build your plan.
Annmarie Hanlon is also the author of the accompanying textbook, Digital Marketing: Strategic Planning & Integration, which includes deeper coverage of digital marketing for students and professionals. Both books can be purchased together in a discounted pack.