Nudge has transformed the way individuals, companies and governments look at the world - and in the process has become one of the most important books of the twenty-first century. This completely updated edition offers a wealth of new insights for fans and newcomers alike - about COVID-19, diet, personal finance, retirement savings, medical care, organ donation, and climate change.Every day we make decisions: about the things we buy or the meals we eat; about the investments we make and the time we spend; about our health and that of the planet. Unfortunately, we often choose badly.We are all susceptible to biases that can lead us to make bad decisions that make us poorer, less healthy and less happy. And, as Richard Thaler and Cass Sunstein show, no choice is ever presented to us in a neutral way. But by knowing how people think, we can make it easier for them to choose what is best for themselves, for their families and for society. With brilliant insight and wonderful levity, Thaler and Sunstein demonstrate how best to nudge us in the right directions, without ever restricting our freedom of choice.
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An immensely influential and important best-seller about how to influence people to make better decisions. Here Cass Sunstein and Richard Thaler have substantially revised the earlier version in the light of new ideas, developments and research. The title represents a commitment to ensure that they do not write another version. So read it now: this is the definitive edition.
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Produktdetaljer

ISBN
9780241552100
Publisert
2021-08-19
Utgiver
Vendor
Allen Lane
Vekt
379 gr
Høyde
216 mm
Bredde
135 mm
Dybde
27 mm
Aldersnivå
00, G, U, P, 01, 05, 06
Språk
Product language
Engelsk
Format
Product format
Heftet
Antall sider
384

Biographical note

Richard H. Thaler is the Ralph and Dorothy Keller Distinguished Service Professor of Behavioral Science and Economics and the director of the Center for Decision Research at the University of Chicago's Graduate School of Business. He was awarded the Nobel Prize in Economics in 2017.