Part One: INTRODUCTION. Chapter One: Introducing the Business Environment. Part Two: THE ENVIRONMENTS. Chapter Two: The Political and Legal Environment. Chapter Three: The Economic Environment. Chapter Four: The Social and Demographic Environment. Chapter Five: The Technological Environment. Chapter Six: The Competitive Environment. Chapter Seven: The Sustainable Environment. Part Three: FIRMS. Chapter Eight: The Concept of the Firm. Chapter Nine: Inside the Firm. Chapter Ten: The Behaviour of Firms. Part Four: MARKETS. Chapter Eleven: Markets. Chapter Twelve: The Role of Government. Chapter Thirteen: International Markets and Globalisation.

The Business Environment offers an accessible introduction to the business environment model, taking into account curriculum and blended learning developments. For those new to business and business economics it introduces the key concepts, theory and examples (covering marketing, human resource management, operations management, finance), whilst also maintaining the depth and rigour needed for both undergraduate and postgraduate level study. The accompanying CourseMate offers a host of practical material mapped specifically to each chapter, and provides the overall product with unrivalled depth and coverage for the levels targeted. This textbook is autopackaged with CourseMate. CourseMate brings course concepts to life with interactive learning, study, and exam preparation tools that support the printed textbook and the textbook-specific website. CourseMate includes an integrated eBook and interactive teaching and learning tools including quizzes, flashcards, videos, and more and an EngagementTracker, a first-of-its-kind tool that monitors student engagement in the course.
Les mer
Provides a flexible learning experience for modern PESTLE-driven courses by using a two-tier approach. This book offers an accessible introduction to the business environment model, taking into account curriculum and blended learning developments.
Les mer
Part One: INTRODUCTION. 1. Introducing the Business Environment. Part Two: THE ENVIRONMENTS. 2. The Political and Legal Environment. 3. The Economic Environment. 4. The Social and Demographic Environment. 5. The Technological Environment. 6. The Competitive Environment. 7. The Sustainable Environment. Part Three: FIRMS. 8. The Concept of the Firm. 9. Inside the Firm. 10. The Behaviour of Firms. Part Four: MARKETS. 11. Markets. 12. The Role of Government. 13. International Markets and Globalisation.
Les mer

Produktdetaljer

ISBN
9781408066300
Publisert
2013-02-01
Utgiver
Cengage Learning EMEA
Vekt
700 gr
Aldersnivå
05, U
Språk
Product language
Engelsk
Format
Product format
Kombinasjonsprodukt
Antall sider
375

Biografisk notat

Phil, formerly advisor to Asia's highest paid CEO, worked for over 20 companies in almost as many countries prior to appointment as Senior Lecturer at Liverpool Business School. Having completed his Doctorate in Business Administration, at one of Europe's leading Business Schools, he went on to establish himself in academia, teaching at a range of universities. An experienced lecturer, he has an MA (distinction) in Teaching and Learning in Higher Education, and frequently teaches on a range of business courses. In 2012 Phil's students nominated him for an Amazing Teacher Award. In addition, after being nominated by the Liverpool Business School, he received the University Award for outstanding impact on the student learning experience. Phil has written several books, including `Management - Theory and Practice Ed 7' with Gerald Cole and, `International Business and Management', both of which were published with Cengage. His books are popular texts on a range of business degree programmes. Phil lives on the Wirral with his wife Rebecca and three sons Toby, Jacob and Ben. Andrew has over twenty years' experience as a teacher and author across all levels of education. His speciality lies within assessment having been a former Chair of Examiners for a major awarding body in the UK for Business and Economics, a Fellow of the Chartered Institute of Educational Assessors and a consultant for regulatory bodies. Andrew has written texts on business and economics across different levels including A-level and undergraduate economics texts and had articles published as a result of his PhD research. This research is looking at assessment and the notion of threshold concepts in economics. He is the Editor of Teaching Business and Economics, the journal of the Economics, Business and Enterprise Association (EBEA) and lives in Rutland with his wife, Sue and twin sons Alex and Johnny.