This work uses game theory to rewrite business strategy, and offers a strategic way of thinking which combines competition and cooperation. The examples, including Intel, Nintendo and American Express, show not only how companies can utilize these strategies, but how industry as a whole can grow.
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Produktdetaljer

ISBN
9780006387244
Publisert
2002
Utgiver
Vendor
HarperCollins Business
Aldersnivå
05, 06, UP, P
Språk
Product language
Engelsk
Format
Product format
Heftet
Antall sider
304