Creative Arts Marketing
Heftet /
2003
/ Engelsk
Produktdetaljer
ISBN
9780750657372
Publisert
2003-06-25
Utgave
2. utgave
Utgiver
Vendor
Butterworth-Heinemann Ltd
Vekt
750 gr
Høyde
240 mm
Bredde
190 mm
Aldersnivå
05, UU
Språk
Product language
Engelsk
Format
Product format
Heftet
Antall sider
382
"As comprehensive a view of arts marketing as you'll find anywhere. It will get you creative juices flowing and keep them flowing. Make sure this book is close at hand. You'll use it over and over again."<br /><br />Alvin H. Reiss, Editor, 'Arts Management'.
As a comprehensive overview of all aspects of marketing in the sector, Creative Arts Marketing remains unrivalled, and in addition this edition gives new coverage of-
* Current knowledge and best practice about marketing and advertising through new media
* The impact of Relationship Marketing techniques
* A wholly revised and enhanced set of cases
* Entirely revised and updated data on the arts 'industry'
Creative Arts Marketing reflects the diversity of the arts world in its wide ranging analysis of how different marketing techniques have worked for a diverse range of arts organizations. As such it is an invaluable text for both students and arts managers
* Current knowledge and best practice about marketing and advertising through new media
* The impact of Relationship Marketing techniques
* A wholly revised and enhanced set of cases
* Entirely revised and updated data on the arts 'industry'
Creative Arts Marketing reflects the diversity of the arts world in its wide ranging analysis of how different marketing techniques have worked for a diverse range of arts organizations. As such it is an invaluable text for both students and arts managers
Les mer
As a comprehensive overview of all aspects of marketing in the sector, this book provides coverage of knowledge and best practice about marketing and advertising through media; the impact of Relationship Marketing techniques; a set of cases; and data on the arts 'industry'.
Les mer
The Evolution and Context of Arts Marketing; Audiences; Marketing Research; Product; Generating Income; Promotion; Making the Arts Available; Marketing Planning; Managing the Marketing Function.
* A revised and completely updated new edition of a highly successful specialist marketing title.
* Practical integration of theory and marketing best practice for the arts sector.
* Packed with new and updated examples, cases and vignettes.
Les mer
Produktdetaljer
ISBN
9780750657372
Publisert
2003-06-25
Utgave
2. utgave
Utgiver
Vendor
Butterworth-Heinemann Ltd
Vekt
750 gr
Høyde
240 mm
Bredde
190 mm
Aldersnivå
05, UU
Språk
Product language
Engelsk
Format
Product format
Heftet
Antall sider
382