Demystifying Strategy provides you with not only the basic strategic
tools and techniques but also a thorough understanding of the entire
process of strategic thinking and management. Using tips, guidelines
and exercises it helps you to assess your own strategic mind and
covers key topics such as: the different perspectives on strategy,
economic analysis, dynamic competitive positioning, designing and
evaluating options, implementation, managing the strategy process and
how to nurture your strategic mind. Aimed at executives, entrepreneurs
and also students of management, it enables you to assess the teaching
of strategy 'gurus', construct your own strategy audit and challenge
thinking styles by assessing the cognitive processes involved in
developing successful strategies.
Les mer
Produktdetaljer
ISBN
9780749465698
Publisert
2013
Utgave
1. utgave
Utgiver
Vendor
Kogan Page
Språk
Product language
Engelsk
Format
Product format
Digital bok
Forfatter