"The first important book of the year. In the tradition of IN SEARCH OF EXCELLENCE and BUILT TO LAST, THE DESIGNFUL COMPANY changes the way we think about business. During these challenging times, when doors are shutting all around us, Neumeier's book opens a big window." <br />-<b>ALINA WHEELER, </b>AUTHOR OF <b>DESIGNING BRAND IDENTITY</b><br /><br />"In another short but very sweet book, Neumeier introduces us the aesthetics of management. The Designful Company makes a great contribution to our understanding of design as a core business competence."<br />-<b>ROGER MARTIN</b>, DEAN OF THE ROTMAN SCHOOL OF MANAGEMENT, UNIVERSITY OF TORONTO, AND AUTHOR OF <b>THE OPPOSABLE MIND<br /></b><br />"If this is your first Marty Neumeier book, you'll be blown away. Wonderful, fresh content presented as a visual tour de force."<br />-<b>GARR REYNOLDS,</b> PROFESSOR OF MANAGEMENT AT KANSAI GAIDAI UNIVERSITY, AND AUTHOR OF <b>PRESENTATION ZEN</b><br /><br />"Form follows function? Form is function! In The Designful Company, Marty Neumeier lays out a powerful case that business innovation is a byproduct of design thinking. Follow these rules and your company can innovate faster, collaboratively and continuously." <br />-<b>JOHN GERZEMA,</b> CHIEF INSIGHTS OFFICER AT Y&R, AND AUTHOR OF <b>THE BRAND BUBBLE</b><br /><br />"Design thinking has the potential to step-change all aspects of innovation in business. When you need a disruption, when market dynamics are changing, when new sources of growth are needed-companies that focus on design have a competitive edge."<br />-<b>CLAUDIA KOTCHKA,</b> VP DESIGN INNOVATION AND STRATEGY, <b>P&G</b><br /><br />"At last! A book that clearly articulates how and why design is absolutely fundamental to the success of business today. Chock-full of great insights."<br />-<b>THOMAS LOCKWOOD</b>, PhD, PRESIDENT OF <b>DESIGN MANAGEMENT INSTITUTE</b><br /><br />"No filler. No fluff. Marty Neumeier has distilled his message on innovation and design down to just the good stuff. Read the whole book on your next flight, and arrive with fresh insights ready to share."<br />-<b>TOM KELLEY</b>, GENERAL MANAGER OF <b>IDEO,</b> AND AUTHOR OF <b>THE TEN FACES OF INNOVATION</b><br /><br />"In the first half of this book Neumeier presents a good argument for the 'what' and the 'why' of the designful company and in the second half he gives us a decent prototype for the 'how'. If you don't see that calling it a 'decent prototype' constitutes high praise, you need this book."<br />-<b>FRED COLLOPY, </b>PROFESSER AT THE WEATHERHEAD SCHOOL OF MANAGEMENT, CASE WESTERN UNIVERSITY, AND CO-AUTHOR OF <b>MANAGING AS DESIGNING </b><br /><br />"A short, vocal book, <i>The Designful Company </i>is easy to perceive and digest at face value. The change in perspective Neumeier offers is valuable for the career executive and the entrepreneur alike. Grab a copy for your next business flight to integrate your perspective."<br />-<b>BRAND BUILDING MAGAZINE</b><br /><br />Required reading for addressing "wicked problems"! <br />-<b>PETER LAWRENCE,</b> CHAIRMAN OF <b>CORPORATE DESIGN FOUNDATION </b><br /><br />