'A perfect and crazy concept - It's a rocking good read and something of a pocket guide to hell.' Time Out 'This is a significant travel book - it has clear purpose and is not just a ramble through America. As Ruthven himelf describes it, he set out to write "a kind of travel book: one that exposes the country's psyche as well as its social and physical landscapes." He is as good as his word.' William Boyd 'Ruthven is a civilised man, sharp-witted and clever, with an impressive mastery of American social and cultural history and he has written a brilliant account of his travels in search of our spiritual byways and backwaters.' Los Angeles Times 'Ruthven weaves accurate historical information with firsthand observations, interviews, and his own analysis. A readable book with some fresh insights. Recommended.' Library Journal '... One of our most consistently stimulating and sophisticated writers on contemporary religion ... .' - William Dalrymple