Produktdetaljer
Biografisk notat
Gavin Ambrose teaches at Brighton University, UK. He is a graphic designer, and author and designer of books on branding, packaging, and editorial design.
Paul Harris is a freelance writer and journalist who specalises in design. He is the co-author of numerous books with Gavin Ambrose.
'I have adopted this book. It provides a great structure for this course which has a variety of students from design, advertising and illustration programs.'
- Rosanne Gibel, Art Institute of Fort Lauderdale, USA.,
'Beautifully designed and filled with excellent examples.'
- Richard Barlow, St Cloud State University, USA.,
'The format and design of the book is very good for getting the information across ... the diagrams and images are extremely helpful in explaining the concepts.'
- Rebecca Potts, Bronx River Art Center, USA.,
'I like this book, as well as the others books in this series, because of the excellent examples of designs to illustrate the text. The design is clear, and makes the book easy to use. The different paper stocks not only help with orientation, but provide great examples of when to do this. A great addition to the Basics series.'
- Emily Wood, Central Saint Martins, UK.,
Packed with examples from students and professionals and fully illustrated with clear diagrams and inspiring imagery, <i>Design Thinking for Visual Communication</i> offers an essential exploration of design thinking. The new 2nd edition now includes contributions from a broader international range of design practices and adds depth to existing case studies by looking in greater detail at some of the processes used.
Sir Read-A-Lot
How do you start a design project? How can you generate ideas and concepts in response to a design brief? How do other designers do it? This book will answer all these questions and more.
Now in its second edition, the highly popular Design Thinking for Visual Communication identifies methods and thought processes used by designers in order to start the process that eventually leads to a finished piece of work. Step-by-step guidance for each part of the process is highlighted by real-life case studies, enabling the student to see teaching in practice. This focus on ideas and methods eschews an abstract, academic approach in favour of a useable approach to design as a problem-solving activity.
The new edition now includes contributions from a broader international range of design practices and adds depth to existing case studies by looking in greater detail at some of the processes used.
Introduction
Chapter one: Stages of Thinking
The design process; Stage one - Define; Stage two - Research; Stage three - Ideate; Stage four - Prototype; Stage five - Select; Stage six - Implement; Stage seven - Learn; Industry view: NB Studio.
Chapter two: Research
Identifying drivers; Information gathering; Target groups; Samples and feedback; Industry view: Tanner Christensen.
Chapter three: Idea Generation
Basic design directions; Questions and answers; Themes of thinking; Inspiration and references; Brainstorming; Value; Inclusion; Sketching; Industry view: Planning Unit.
Chapter four: Refinement
Thinking in images; Thinking in signs; Appropriation; Humor; Personification; Visual metaphors; Modification; Thinking in words; Type 'faces'; Thinking in shapes; Thinking in color; Thinking in technology; Industry view: Lavernia & Cienfuegos
Chapter five: Prototyping
Developing designs; 'Types' of prototype; Vocabulary; What do do if you get stuck; Industry view: Second Story.
Chapter six: Implementation
Format; Materials; Finishing; Media; Scale; Series/Continuity; Industry view: Design is Play.
Exercises
Glossary
Index
Produktdetaljer
Biografisk notat
Gavin Ambrose teaches at Brighton University, UK. He is a graphic designer, and author and designer of books on branding, packaging, and editorial design.
Paul Harris is a freelance writer and journalist who specalises in design. He is the co-author of numerous books with Gavin Ambrose.