Produktdetaljer
Biografisk notat
Gavin Ambrose teaches at Brighton University and is a practicing graphic designer. He is the author of many highly regarded books for students covering all areas of design including The Layout Book, The Production Manual, Fundamentals of Typography and Design Genius among others.
Paul Harris is a freelance writer and editor. His work has appeared in magazines and journals in both the US and Europe. He is a co-author and collaborator on numerous books on design.
Nigel Ball is course leader for graphic design at the University of Suffolk, UK.
<i>The Fundamentals of Graphic Design</i> delivers a comprehensive, cleverly designed overview of graphic design for a student or novice.
Technical Communication
Introduction
Graphic design as a discipline
What is graphic design?/ What is a graphic designer? / Group structures and working methods / Graphic design today
Influences and creative elements
Graphic design: art or craft? / Industrialisation / Technology / Typography / Consumerism / Identity and branding / Social responsibility / Modernism and postmodernism / Nostalgia and rhetoric / Semiotics / Vernacular
The graphic design process
The brief / Articulating design / Sources of inspiration / Design as problem solving / Creative thinking / Wit and humour / Layers of meaning / Development and experimentation / Art direction / Prototyping / Commissioning art
Delivering the message
Print / Direct mail and digital marketing / Information design / Packaging / Screen design / Environmental design
Procuring work
Self-promotion / Portfolios
The production process
Basic tools / Digital tools / Specialist colour / File formats / Print finishing
Glossary
Organisations and online resources
Index
Acknowledgements
Produktdetaljer
Biografisk notat
Gavin Ambrose teaches at Brighton University and is a practicing graphic designer. He is the author of many highly regarded books for students covering all areas of design including The Layout Book, The Production Manual, Fundamentals of Typography and Design Genius among others.
Paul Harris is a freelance writer and editor. His work has appeared in magazines and journals in both the US and Europe. He is a co-author and collaborator on numerous books on design.
Nigel Ball is course leader for graphic design at the University of Suffolk, UK.