This book explores layout in the broadest sense. As a fundamental aspect of graphic design in all its forms, you need to understand the basic principles in order to create effective designs whatever the medium or format – and with the basics mastered, you can develop your own styles and approaches. This book gives you all the tools to become an expert in using and designing layouts that work well.

- Exploring sizing, grids, orientation and balance
- Working with hierarchies, proportion and alignment
- Understanding industry standards and measurements

This new edition brings you even more on designing for digital and mobile, as well as brand new workshops with downloadable assets for you to use in your own layouts. More real-world examples show works-in-progress from international designers, alongside more theory throughout to support your design choices.

Combining historical examples and the latest innovative styles along with practical guidance, interviews and helpful downloads, this is essential reading for students of graphic and visual communication design.

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Introduction
1 Historical Context
2 Basic Principles and 'rules'
Examples / Case studies
Workshops
Exercises
3 Grids and Formations
Examples / Case studies
Workshops
Exercises
4 Objects on a page
Examples / Case studies
Workshops
Exercises
Glossary
Index

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A detailed introduction to all aspects of layout design
Written by one of the leading authors on applied design skills with over 20 books to his name, Gavin Ambrose knows exactly what students need to know and how to best to provide it. His previous books for us have been translated into Chinese, Korean, German, French, Spanish and Greek and his titles have sold over 150,000 copies in print alone
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Produktdetaljer

ISBN
9781350298811
Publisert
2026-03-05
Utgave
3. utgave
Utgiver
Vendor
Bloomsbury Visual Arts
Høyde
210 mm
Bredde
270 mm
Aldersnivå
U, P, 05, 06
Språk
Product language
Engelsk
Format
Product format
Heftet
Antall sider
224

Forfatter

Biografisk notat

Gavin Ambrose teaches the Graphic Design BA at the University of Brighton. He is an author, educator and practicing graphic designer whose client base includes the art sector, galleries, publishers and advertising agencies. He has written and designed numerous books on graphic design, branding and packaging, including Layout for Graphic Designers, the Fundamentals of Graphic Design, Design Genius and the Basics Design and Basics Graphic Design series of books.