E-Commerce 2019: Business, Technology and Society, Global Edition

Heftet / 2019 / Engelsk
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Produktbeskrivelse

For courses in e-commerce.The most up-to-date, comprehensive overview of e-commerce todayLively and fun to read, E-commerce 2019: business.technology.society is an in-depth, thought-provoking introduction to e- commerce focusing on key concepts and the latest empirical and financial data. Hundreds of examples from companies such as Facebook (R), Google (R), Twitter (R), and Amazon (R) illustrate how e-commerce is altering business practices and driving shifts in the global economy. The entire 15th edition, including its data, figures, and tables, has been updated through October 2018. It has up-to-date coverage of key topics in e-commerce today, such as privacy and piracy, government surveillance, cyberwar, social-local-mobile marketing, Internet sales taxes, and intellectual property.
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Detaljer

ISBN13
9781292303178
Format
Product format
Heftet
Utgiver
Vendor
Pearson Education Limited
Språk
Product language
Engelsk
Publisert
2019