The Development of Scientific Marketing in the Twentieth Century
Digital bok /
2015
/ Engelsk
Product details
ISBN
9781317316862
Published
2015
Edition
1. edition
Publisher
Taylor & Francis
Language
Product language
Engelsk
Format
Product format
Digital bok
Number of pages
288
Author
The Development of Scientific Marketing in the Twentieth Century
Digital bok /
2015
/ Engelsk
Digital bok /
2015
/ Engelsk
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The global pharmaceutical industry is currently estimated to be worth
$1 trillion. Contributors chart the rise of scientific marketing
within the industry from 1920-1980. This is the first comprehensive
study into pharmaceutical marketing, demonstrating that many new
techniques were actually developed in Europe before being exported to
America.
Read more
Research for Sales in the Pharmaceutical Industry
The global pharmaceutical industry is currently estimated to be worth
$1 trillion. Contributors chart the rise of scientific marketing
within the industry from 1920-1980. This is the first comprehensive
study into pharmaceutical marketing, demonstrating that many new
techniques were actually developed in Europe before being exported to
America.
Read more
Research for Sales in the Pharmaceutical Industry
Product details
ISBN
9781317316862
Published
2015
Edition
1. edition
Publisher
Taylor & Francis
Language
Product language
Engelsk
Format
Product format
Digital bok
Number of pages
288
Author